Dos Equis Named "Beer Brand of the Year"
New York, N.Y. – Dos Equis, the fastest growing premium Mexican beer in the United States, and perennial favorite of the Most Interesting Man in the World, is the proud recipient of the Market Watch “Beer Brand of The Year” Award. Additionally, Dos Equis took home Impact Magazine’s 2010 Hot Brand Award and Beverage Information Group’s 2010 Growth Brand Award in the ‘Fast Track’ category.
The Market Watch “Beer Brand of the Year” Award was elected by a group of more than 200 active retail leaders from across the country that collectively represents more than $10 billion in sales.
“We’re delighted that Dos Equis has been recognized by our trade partners as a brand with scale and high margins supported by innovative marketing,” said Colin Westcott Pitt, VP Marketing, Dos Equis, Amstel Light, Newcastle Brown Ale. “The brand has proven resiliency in the today’s economy and has potential for continued double digit growth for many years to come.”
Impact Magazine “Hot Brand” selections are based on a survey conducted with Impact Magazine and Market Watch readers. The Beverage Information Group “Fast Track” Growth Brand Award is awarded to brands that are at least five years old, have exceeded 100,000 9-liter cases in the current year and have achieved double-digit growth in each of the past four years. Earlier this year, “The Most Interesting Man in the World” took home a 2011 Gold CLIO Award in the category of Film Campaign.
Since the introduction of the Most Interesting Man in the World in 2007, Dos Equis has transformed into a social media pioneer becoming the first beer brand to globally to reach 1 million ‘likes’ on Facebook. The brand has leveraged the icon and his adventures into a sustainable campaign that has grown a tremendous following from consumers and industry leaders.