Davos Brands Announces Partnership with Sombra Mezcal

Southern

New York, NY —Davos Brands, an importer and marketer of luxury sakes, wines and spirits is pleased to welcome into its prestigious portfolio, Sombra, a leading Mezcal brand alongside stablemate Astral Tequila. Created by renowned Master Sommelier, Richard Betts, Sombra Mezcal and Astral Tequila will join Davos Brands’ impressive roster of craft premium spirit brands including TY KU Sake and Aviation Gin. Davos Brands partners with best in class wine and spirits to develop and execute innovative sales and marketing strategies under the leadership of the company’s vice chairman, Guillaume Cuvelier, founder and former CEO of SVEDKA Vodka.

“We are honored and absolutely thrilled to welcome Sombra and Astral into the Davos portfolio” says Cuvelier, “The Mezcal category is getting a lot of attention for its very intriguing and attractive taste profile. Mezcal is to Tequila what Single Malt Scotch was to Whisky 30 years ago. Richard Betts’s incredible talent as a Master Somm is single-handedly raising Mezcal’s standard to a much higher level of complexity and sophistication. Our team is very excited to expand the distribution and build these brands throughout our network.” 

Launched in 2006, Sombra is a pioneer in the Mezcal space that has gained a reputation within the spirits industry as the most highly rated and awarded agave spirit from Mexico including recognition from the coveted F. Paul Pacult Spirits Journal in 2012. Extreme care is taken with every step of the process, with organically farmed, high altitude agave that is expertly distilled in the traditional method to deliver an authentic spirit of Mezcal and Oaxaca. After the success of Sombra, Richard Betts developed Astral Tequila in 2013.

"I could not be more excited to partner with Davos Brands to bring Sombra Mezcal and Astral Tequila to the forefront. We've spent ten years building the foundation to make Sombra a unique and truly special Mezcal and followed on with the launch of Astral, an ultra-traditional Tequila unlike any other. Partnering with Davos will allow us to share these authentic agave spirits of Mexico with discerning drinkers everywhere,” says Richard Betts, Founder & CEO of Sombra Holdings LLC.

Davos Brands is fully aligned with the newly formed Southern Glazer’s Wine & Spirits organization and will immediately focus on distribution of Sombra and Astral Tequila throughout the country to accelerate and expand both the brands presence as well as their marketing reach.