Courvoisier Partners With Shaq Entertainment
Courvoisier, the cognac house of Beam Inc., has announced a new partnership with basketball superstar and entrepreneur Shaquille O’Neal’s entertainment and new media company, Shaq Entertainment. Courvoisier’s newest marque, C by Courvoisier, will be the presenting sponsor of the Shaq All-Star Comedy Jam’s nationwide tour throughout 2012 and will work with the tour comedians and the former center and funnyman on a variety of consumer-facing initiatives.
C by Courvoisier boasts a bold and intense flavor profile that showcases the other side of cognac — the perfect complement for the edgy comedy of Shaq’s All-Star Comedy Jam. Throughout the course of the 2012 tour, C by Courvoisier will have a branded on-stage presence during the Comedy Jam shows and will host brand-sponsored VIP after-parties. Additionally, the brand will provide consumers with exclusive access to tour videos on the Courvoisier YouTube channel and Facebook page.
Shaq’s All-Star Comedy Jam tour will hit more than 20 cities in 2012, including New York, Los Angeles, Chicago and Miami. For tickets and additional information on the tour, visit www.shaqallstarcomedyjam.com. C by Courvoisier hit shelves on Feb, 1 nationwide with a suggested retail price of $34.99. For additional information, please visit http://courvoisier.com/us/.