Cascadia Managing Brands Signs Definitive Consulting Agreement with Brazil’s WOW! Nutrition
Beverage consulting firm Cascadia Managing Brands has signed a definitive consulting agreement with Brazil’s third largest beverage manufacturer, WOW! Nutrition. Wow! Nutrition produces and markets fruit juice, tea, soy, coffee, sugar alternative, sugar free drinks, and other healthy food products. Wow! Nutrition’s products are available in over 130,000 points of distribution in Brazil.
One Equity Partners, the proprietary investment arm of J.P. Morgan Chase & Co., purchased a minority position in WOW! Nutrition in 2012.
“We will be discussing everything from new product development, sales, marketing, acquisition strategy as well as production opportunities in Brazil and other countries”, stated Bill Sipper, Managing Partner at Ramsey, New Jersey based beverage consulting firm Cascadia Managing Brands. “Their products are quite unique. Together we are studying opportunities to grow their brands in a meaningful way”.