cabo wabo tequila expands "your shot to rock" campaign
Cabo Wabo announced the new lineup for the third year of its annual “Your Shot to Rock” band search competition. Every year from Cinco de Mayo through the Fourth of July, Cabo Wabo Tequila partners with the top rock radio stations in the United States to find the best unsigned rock bands across the country. For 2012, Cabo Wabo Tequila is proud to partner with The World Famous KROQ in Los Angeles, WAAF Boston’s Rock Station, 97.1 The Eagle in Dallas, KBPI Rocks the Rockies in Denver, 91X in San Diego, Q104.3 New York’s Classic Rock, Project 9-6-1 in Atlanta, 107.7 The End in Seattle, KUPD Arizona’s Real Rock in Phoenix and 100.7 WMMS Cleveland’s Rock Station.
“Your Shot to Rock has been a great way for us to support local rock talent and expand our Cabo Wabo fan base,” says Umberto Luchini, head of marketing, Campari America. “For our third year, we are really blowing the doors off to find the best unsigned, up-and-coming bands in America that are truly ready to rock.”
“Local radio is still the best way to break a new rock band and it’s hard for bands to get air time,” says Kat Corbett, host of the “Locals Only” show on KROQ. “I’ve been working with Cabo Wabo for three years on Your Shot to Rock and it has been incredibly well received by the rock music community. We put new bands in the spotlight while getting to throw back a few shots. It’s a win-win for everyone!”
In 2011, more than 1,000 bands registered to compete with more than 100,000 consumers casting votes in seven different markets. For 2012, Cabo Wabo plans to grow the campaign even further with bands in 10 markets competing for a chance at stardom with prizes ranging from an opening spot for nationally touring rock acts, to a chance to have a live performance on the air of their local radio station, to playing the main stage at festival shows in front of more than 20,000 fans. In addition to the on-air radio components for the campaign, Cabo Wabo works with each of the stations to promote the participating bands online and through social media. Radio stations will host more than 40 on-premise Cabo Wabo events throughout the program where tens of thousands of legal-drinking age consumers will be able to sample the finest tequila in the world.
Follow all the action for Your Shot to Rock at yourshottorock.com or become a groupie at facebook.com/cabowabo.