bushmills to host first music festival in irish whiskey distillery
The Old Bushmills Distillery, where handcrafted Irish Whiskey has been made for centuries, is to host a landmark whiskey and music festival — Bushmills Live. The two-day festival will take place June 20-21 and will be the first ever staged in an Irish Whiskey distillery.
Some of the brand's most famous fans will play a series of intimate gigs at the distillery, which is situated on Ireland's north coast. Age-old buildings, where the art of distilling has been practiced for generations, will become venues for the festival.
The brand already has a strong association with the contemporary music scene through a series of global partnerships that see artists such as Bon Iver, Chromeo, Theophilus London, Foy Vance and Iain Archer appear in its current advertising campaign.
Bushmills Live will be a money-can't-buy experience. Tickets for the event won't go on general release, instead fans of Bushmills Irish Whiskey can win the chance to attend the festival by entering a competition on the Bushmills Facebook page: facebook.com/bushmills1608.
To win, fans will have to submit a photo of themselves and a friend and explain why they and their friend should be in the audience for Bushmills Live.
As well as listening to great music, those fortunate enough to win a ticket to the festival also will have the opportunity to make their own blend of Bushmills Irish Whiskey.
Speaking at the launch of the festival, Colum Egan, Master Distiller at the Old Bushmills Distillery, said: "Bushmills Live will be a unique occasion and will bring the best of handmade music and the best of handmade Irish Whiskey together under one roof. Get entering and good luck!"
Entry opens at 16:08 GMT on March 17 and closes at 23:59 GMT on April 27. Terms and conditions apply.