Pernod Richard USA Appoints New Directors of On and Off-premise Trade Marketing
New York, NY (March 18, 2011) -- Pernod Ricard USA, the premium spirits and wine company in the U.S., is pleased to announce the appointment of Steve Chasen to the position of Director On-Premise Trade Marketing and BJ Vorderer to the position of Director Off-Premise Trade Marketing.
Steve Chasen joins PRUSA from Southern Wines & Spirits, New York, where he helped lead the PRUSA-dedicated team within SWS Metro NY. Prior to that he served as Director of Sales & Marketing for the Rheingold Brewing Company. In his new role, Steve will work closely with stakeholders from CP&A, Division Sales, National Accounts, Marketing and Finance to develop and oversee the on-premise strategy for the organization.
BJ Vorderer joined Pernod Ricard USA in 2006 as the On-Premise District Manager for Illinois. Since joining the company, BJ has been promoted to IL State Manager and Off-Premise Director for ABSOLUT before taking on his new role as Director Off-Premise Trade Marketing. Prior to joining Pernod Ricard USA, BJ held positions of increasing responsibility at Union Beverage in Chicago, Southern Wine and Spirits of Illinois, and Shaw Ross Importers™. In his new role, BJ will develop and oversee the off-premise trade strategy for the organization.
“We are thrilled to welcome Steve and BJ to the Pernod Ricard USA team,” said Steve Walkerwicz, Vice President, Trade Marketing for Pernod Ricard USA. “Both men’s experience in leading and developing teams combined with their keen understanding of translating brand strategy into flawless field execution will help further accelerate the strong momentum of our premium brands portfolio in the on and off-premise channels.”
Both Steve and BJ will report directly to Steve Walkerwicz.