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Vodka

Stoli Debuts Wild Cherri Vodka

September 28, 2010


New York, NY - This October, Stolichnaya, a pioneer in the flavored vodka category, will be taking a walk on the wilder side with the introduction of Stolichnaya Wild Cherri, the twelfth flavor in the brand’s vodka portfolio. Created from the natural flavor of the wild cherry varietal and year’s in the making, Stoli Wild Cherri is naturally flavored with the purest of refined fruit extracts and is a brilliant addition to the bar.

“Stoli Wild Cherri is an exciting addition to our extensive naturally flavored vodka portfolio,” said Andrey Skurikhin, Partner at SPI Group – Stolichnaya Brand Owner. “With the release of Stoli Wild Cherri, we will offer customers a flavor that it is as versatile as it is delicious, and the perfect compliment to our range of quality flavored vodkas.”

One of the world’s oldest cultivated fruits, the wild cherry varietal is an ancestor of the cultivated sweet cherry, indigenous to the Caucasus Mountain region that lies between the Black and the Caspian Seas. Prized for their freshness and depth of flavor, wild cherries are a highlight of the summer season. Unwilling to add just another cherry vodka to the market, Stoli spent years refining and perfecting their recipe to offer a flavor profile that perfectly balances sweet and tart, a spirit with a rich cherry aroma perfumed with aromatic hints of vanilla. On the palate, Stoli Wild Cherri delivers a bright and juicy hit, a full, fleshy cherry taste accented with touches of red plum and a pleasing piquant tartness.

Produced in state-of-the-art facilities in Riga, Stoli Wild Cherri is created using the highest standards of vodka production, preserving a centuries-old tradition. Crafted using the company’s propriety distillation method, the result is a vodka with unprecedented smoothness and character. Because of its superior quality and true, natural fruit flavors, Stoli Wild Cherri may be enjoyed chilled and sipped solo or used as a key ingredient in today’s most sophisticated cocktails like the Stoli Wild Cherri Lime Ricky.

"Stoli Wild Cherri is the result of the brand’s ongoing commitment to creating naturally flavored vodkas that capture the truest flavors of ripe fresh fruit,” added Lisa Pfenning, Category Director – Stolichnaya, William Grant & Sons USA. “We are excited to share this new flavor with the consumer through dedicated events, dynamic sponsorships and sampling opportunities.”

Print ads for Stoli Wild Cherri will feature actress Julia Stiles, who debuted as the second Stoli Original this past July, and will urge consumers to “Live a life of flavor.” Photographed by Mark Seliger, the ads will break in September and capture Julia Stiles in a classic speakeasy setting, reminiscent of 1920’s style and cocktail culture.

Stolichnaya Wild Cherri will be available nationwide to consumers beginning in October 2010 with a suggested retail price of $23.99 (750mL) as well as in 1.75L ($41.49) and 1L ($31.99). In addition to Wild Cherri, Stolichnaya’s naturally flavored vodka portfolio currently includes Ohranj, Blueberi, Razberi, Vanil, Citros, Cranberi, Peachik, Strasberi, Blakberi, Gala Applik and White Pomegranik. For more information, visit www.stoli.com <http://www.stoli.com/> .

Signature Cocktail:

Stoli Wild Cherri Lime Ricky
Created by Charlotte Voisey, Portfolio Ambassador, William Grant & Sons.

2 parts Stoli Wild Cherri
½ part fresh lime juice
4 parts lemon-lime soda
Dash of grenedine

Shake and pour into an ice-filled rocks glass. Garnish with a lime wheel and fresh cherries.


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