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Pernod Ricard USA, Southern Wine & Spirits and ABSOLUT Vodka Team Up To Fight Domestic Hunger

August 2, 2010


New York, NY,  August 2, 2010 – Pernod Ricard USA, Southern Wine & Spirits (SWS) and ABSOLUT Vodka have joined forces in a unique program that provides support to those less fortunate in selected markets across the U.S.  The partnership -- Help Fight Hunger in Your Community -- funded more than 1.7 million meals for people in need in Delaware, Florida, Illinois, Kentucky, New York, South Carolina and the Military.  One meal was donated for each bottle of ABSOLUT that was sold between April – June 2010 at participating stores, restaurants and bars in program markets.

This year’s program evolved from a similar effort last year that enabled an organization known as Kentucky Harvest to serve more than 360,000 meals to Kentuckians.  “Our organization is different because we are food raisers, not fund raisers,” noted Stan Curtis, founder of both Kentucky Harvest and USA Harvest.   “Our volunteers pick up surplus food from restaurants, hospitals and food suppliers and deliver it to missions, soup kitchens and people in need. We move food from people who have too much, to those who have much too little!”

Based on last year’s success, the program was expanded to additional markets where Southern Wine & Spirits represents ABSOLUT and its owner, Pernod Ricard.

 “We are honored to partner with our friends at Pernod Ricard USA and folks at USA Harvest to make a difference in the lives of fellow Americans,” said Wayne Chaplin, President and Chief Operating Officer of Southern Wine & Spirits.     “There is no greater gift than helping those in need. In just one year, this program has grown nearly five fold. Imagine the impact we can have in the years to come.”

Marty Crane, General Manager - East Division, Pernod Ricard USA, commented: "Joining with Southern Wine and Spirits to support USA Harvest made perfect sense to our team, considering the history of the ABSOLUT brand.  Elimination of hunger on a local, national or global level “Absolutly” would make the world an exceptional place. We are all proud of the outcome of this program, and we are currently exploring ways to continue it in 2011.”

Founded in 1987, Kentucky Harvest, and now USA Harvest, was created as a method of combating hunger at the source through the collection and distribution of food to those facing difficult times throughout Kentucky and the U.S.  For more information, visit www.kyharvest.com or www.usaharvest.com.


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