Crystal Head Vodka Produces One Millionth BottleMay 4, 2010
NEWFOUNDLAND LABRADOR, CANADA – The makers of Crystal Head Vodka (www.crystalheadvodka.com), the world’s cleanest, purest vodka, proudly announce the production of the brand’s one-millionth bottle today.
Created by entertainer Dan Aykroyd and American landscape artist and portraitist John Alexander, Crystal Head Vodka is quadruple-distilled and triple-filtered through Herkimer diamond crystals. Made from water from a deep aquifer in Newfoundland, Canada, it is a Pure Spirit free of any additives such as sugar, glycerin or citrus oil.
“Crystal Head Vodka began as a 5,000 case project and sold 46,000 cases in our first year,” said Aykroyd. “Hitting this important milestone just six months later is a testament to the quality of our product and our ability to carve out a vibrant niche even in the crowded vodka category.”
In recognition of the brand’s performance in its first 18 months, Crystal Head Vodka was named a “Rising Star” by the Beverage Information Group, publishers of Cheers magazine and producers of the annual Cheers Beverage Conference.
“Even after one of the toughest years on record, certain brands have been able to gain a loyal and passionate following,” said Charles Forman, Editor. “Crystal Head Vodka, through its attractive packaging, product quality and well-timed entrance into the market has shown that even during a challenging economy, consumers are willing to trade up to the right brand.”
According to 2008 data compiled from IMPACT, Crystal Head Vodka reached the one-million bottle mark faster than Grey Goose, Belvedere and Chopin Vodkas.
The striking skull-shaped bottle celebrates the mystical legend of the 13 Crystal Heads possessed by tribal cultures such as the Aztec, the Mayan and the Navajo and recalls the celebration of the Mexican ‘Day of The Dead’ tradition.
Rated 91 by The Tasting Panel Magazine, Crystal Head Vodka will be launching a 1.75L in late May, followed by a 50ml size by the end of the summer. Additional expansion to Europe and the Pacific Rim as well as key markets in Central and South America is underway.
As a result, Crystal Head has entered into a new 5-year production agreement with the Newfoundland Liquor Corporation that will ensure that future demands are met.