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Bonefish Grill Names Square One Botanical Spirit Winner in "Search for the Best Cocktail Featuring a New Spirit" at Tales of the Cocktail 2010

July 29, 2010


TAMPA, FL (July 28, 2010) – Bonefish Grill, the award-winning, polished casual restaurant specializing in market-fresh fish, wood-grilled specialties and a big-city bar, concluded its search for the “Best Cocktail Featuring a New Spirit,” at a head-to-head competition at Tales of the Cocktail 2010 in New Orleans on Saturday, July 24. In its constant pursuit to stay at the cutting edge of the bar industry, Bonefish Grill received entries from spirit entrepreneurs and brands alike. Ultimately, Square One Botanical spirit was named the winner and will now be featured in a cocktail on the bar menu at select Bonefish Grill locations.

Square One

“Square One is a brand that prides itself on creativity, and we look forward to presenting our guests with another great ‘bar fresh’ cocktail experience using this innovative spirit,” said Leigh Merritt, Director of Bar Innovation at Bonefish Grill. “Cheers to Allison Evanow, founder and CEO of Square One Organic Sprits!”

“Bringing a new and uniquely differentiated spirit to market is one of the most difficult tasks an entrepreneur faces,” said Evanow. “A feature on the bar menu at a restaurant known for innovation and quality in cocktails – like Bonefish Grill – is the kind of opportunity you hope for.”

Square One Botanical is an organic rye spirit infused with a striking blend of eight organic botanicals – pear, rose, chamomile, lemon verbena, lavender, rosemary, coriander and citrus peel. It was named the winner in a fierce competition of 13 semi-finalist brands pitching their cocktail to a panel of judges, including Merritt, Dale DeGroff, renowned mixologist and author of The Essential Cocktail and Francine Cohen, editor-in-chief of InsideFandB.com.

“It was such a treat to sample these creative cocktails with Dale and Francine, and I thank them for their time and commitment,” said Merritt. “Some of the best industry masterminds—such as Charlotte Voisey, Adam Seger, Joe McCanta and Diego Loret de Mola, representing brands like Stoli Gala Applik, Hum Botanical Spirit and Barsol Primero Pisco—received top nods in the final selections. Other favorites of the day were Death’s Door White Whiskey, Tres Leches Triple Cream liqueur and VeeV Acai. On behalf of the Bonefish Grill team, we raise a glass to each and every company and spirit for their interest and efforts."

For more information, visit www.bonefishgrill.com/our-menu/bar, and follow Bonefish Grill on Twitter at @BonefishGrill.
 


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