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Grey Goose Sponsors Breeders' Cup World Championships

October 22, 2009


(MIAMI, Oct. 20, 2009) – GREY GOOSE®, the “World's Best Tasting Vodka,” is pleased to be the official sponsor of the 26th running of the Breeders' Cup World Championships (BCWC) to be held Nov. 6 and 7 at Oak Tree at Santa Anita Park in Arcadia, Calif. This year’s competition consists of 14 races and more than $25 million in purses over a two-day period. The brand will also be the title sponsor of the $2 million GREY GOOSE Breeders’ Cup Juvenile Fillies race on Fri., Nov. 6 and the $2 million GREY GOOSE Breeders’ Cup Juvenile race on Sat., Nov. 7. GREY GOOSE Vodka will be the only spirit to advertise during the televised BCWC Championship broadcast on ESPN/ESPN2.

“We are looking forward to another great year with the Breeders’ Cup and are excited to be a part of the world of thoroughbred racing,” said Shane M. Graber, vice president and managing director of GREY GOOSE Vodka. “The event is a perfect fit for the GREY GOOSE brand and a great backdrop to enjoy the official cocktail of the Breeders’ Cup.” 
                                                          
“Down the Stretch” is the official cocktail of the Breeders’ Cup World Championships and will be served at all BCWC events.

GREY GOOSE DOWN THE STRETCH
1½ parts GREY GOOSE Vodka
¼ parts simple syrup
¾ parts sour mix
¾ parts Monin Super Fruit Purée
Soda water to fill

Fill a highball glass with ice. Add GREY GOOSE Vodka, simple syrup, sour mix and Monin Super Fruit Purée. Shake well and add soda water to fill. Present with orange twist and maraschino cherry, and raise your glass to the Cup!


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