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Schnapps

Hiram Walker Tempts Consumers and Retailers With the Launch of Original Cinn

May 14, 2010


New York, N.Y., – Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is pleased to announce the launch of its newest flavor, Hiram Walker Original Cinn Schnapps, a 90 proof cinnamon schnapps with a delicious cinnamon-vanilla flavor reminiscent of freshly baked cinnamon rolls. Like all of the great flavors in Hiram Walker’s top-selling schnapps family, Original Cinn can be mixed with a wide range of spirits and mixers to create delicious and easy-to-make cocktails perfect for any season.

The continued growth in popularity of flavored cocktails, coupled with the addition of Original Cinn to the family, helps solidify Hiram Walker’s position as a leading player in the dynamic cordials category. “Cinnamon flavored products represent a healthy 8% of case sales and 14% of dollar sales* in the schnapps category,” said Adam Gold, Associate Brand Manager Hiram Walker, Pernod Ricard USA. “At 90 proof, Hiram Walker Original Cinn is perfect for shots, providing retailers and on-premise operators with another on-trend product that meets consumer needs and drives incremental sales and profits. In addition, it’s perfectly positioned to offer consumers a versatile addition to their overall cocktail repertoire. They can even serve it over vanilla ice cream for a sweet, indulgent treat.”

Like all 45 Hiram Walker flavors, Original Cinn is made with all-natural flavors for a fresh and authentic taste experience. Hiram Walker Original Cinn offers the aroma of warm, baked cinnamon—much like a fresh baked cinnamon bun covered with sweet creamy icing—while the palate follows with a warm spicy finish and a touch of vanilla.

The launch of Hiram Walker Original Cinn will be supported with custom-designed POS materials, including a mini case card, bartender guide, recipe necker and the new Hiram Walker case shipper that is perfect for cross merchandising with Absolut® Vodka and Kahlúa® Coffee Liqueur. The suggested retail price for a 750ml is $9.99.

Following are just a few of the many ways to enjoy/serve Hiram Walker Original Cinn. For additional recipes visit www.HiramWalker.com.

Hiram Walker Cinnamon Schnapps

Cinntini

1 part ABSOLUT Vodka
1 part Hiram Walker Original Cinn Cinnamon Schnapps

Shake and strain into a sugar-rimmed martini glass.


Fire & Ice

1 part Hiram Walker Original Cinn Cinnamon Schnapps
1 part Hiram Walker Peppermint Schnapps

Serve up in a shot glass.


Cinnful Apple

2 parts Hiram Walker Original Cinn Cinnamon Schnapps
5 parts apple juice or cider

Serve over crushed ice or try it warm. Garnish with apple slice.


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