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BACARDIĀ® NAMED OFFICIAL SPIRIT SPONSOR OF ROCK & ROLL HALL OF FAME 25th ANNIVERSARY CONCERTS

October 27, 2009


BACARDI®, the world’s favorite rum, is proud to be the official spirit sponsor of the Rock & Roll Hall of Fame 25th Anniversary Concerts.  U2, Bruce Springsteen & The E Street Band, Simon & Garfunkel, Metallica, Paul Simon, Aretha Franklin, Stevie Wonder, Crosby, Stills Nash & Friends, Eric Clapton and many more of music biggest stars will come together on October 29 and 30 at Madison Square Garden in New York for two exceptional concerts.

 

Each night will feature a different line-up, with artists performing their own songs and the music that inspired them – all designed to tell the story of rock and roll.  To show its support for the program, BACARDI will ask the distinguished line-up of performing artists to sign commemorative bottles of BACARDI Reserva Limitada rum, an ultra-premium rum aged between 10 and 16 years, and 25 bottles will be auctioned off for charity in recognition of the Rock & Roll Hall of Fame 25th Anniversary.  Proceeds from the auction will benefit the Rock & Roll Hall of Fame Foundation and Museum. 

 

In honor of these groundbreaking concerts, BACARDI has created a signature cocktail, the BACARDI “Center Stage,” a delicious mix of BACARDI® Superior Rum, fresh lime juice, strawberry puree, cranberry juice and citrus soda.  To provide additional support, BACARDI will sponsor events, including the official after party surrounding the 25th Anniversary celebration.   

 

“BACARDI has a long-standing connection and dedication to music,” said Billy Melnyk, senior experiential marketing manager, BACARDI rums.  “This unique collaboration of some of music’s greatest legends is an experience that embodies the spirit of BACARDI and one we are proud to be a part of.”

 

All proceeds raised through the 25th Anniversary concerts will go towards creating a permanent endowment for the Rock & Roll Hall of Fame Foundation and Museum.  Executive producer of the event Jann Wenner and the creative committee, which include Tom Hanks, Gary Goetzman, Robbie Robertson, Joel Gallen, and Cameron Crowe, are working with the artists to curate the show through the live performances and filmed segments.

 

“We are very happy to have the involvement and support of BACARDI.  Having a leading brand like BACARDI involved truly makes an event like this possible,” said Joel Peresman, President & CEO of The Rock and Roll Hall of Fame Foundation, Inc.

 

For more information about the official spirits sponsor, BACARDI please visit www.bacardi.com. For more information about the Rock & Roll Hall of Fame and the 25th Anniversary celebration please visit www.rockhall25.com

 

BACARDI CENTER STAGE

1 ½ parts BACARDI® Superior Rum                       

½ parts Fresh Lime Juice                            

½ part Strawberry Puree                              

2 parts Cranberry Juice                                

1 part Top with Citrus Soda                                    

 

Shake ingredients and pour over ice. Garnish with a lime wedge.

                 

About BACARDI Rums

In 1862, in Santiago de Cuba, BACARDI revolutionized the spirits industry when founder Don Facundo Bacardi began producing his remarkable light-bodied, smooth rum – BACARDI, the world’s favorite premium rum brand. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo – crafted in a five step distillation process, rested in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

 

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI®  rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded premium rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

 

About the Rock and Roll Hall of Fame Foundation and Museum

The Rock and Roll Hall of Fame Foundation was established 25 years ago by legendary record executive Ahmet Ertegun and a group of music business executives to honor the artists that have defined rock and roll and have inspired and continue to inspire a generation. The Rock and Roll Hall of Fame and Museum is the nonprofit organization that exists to educate visitors, fans and scholars from around the world about the history and continuing significance of rock and roll music. It carries out this mission both through its operation of a world-class museum designed by I.M. Pei in Cleveland, Ohio that collects, preserves, exhibits and interprets this art form and through its library and archives as well as educational programs.

 


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