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Liqueurs

Hiram Walker Cordial Named Exclusive Cordial of National Broadcast TV Show, HotMixology

March 14, 2011


New York, N.Y., (March 14, 2011) – Hiram Walker, the classic, diverse line of all-natural premium liqueurs, schnapps, brandies, and triple sec, is pleased to announce its partnership with HotMixology, a television program that currently airs on the Fox Business Network. Starting on January 24 and continuing through the rest of the season, Hiram Walker products are the exclusive cordial mixed in cocktails that will be featured in each episode.

Each week, HotMixology host Dave Elger and a team of mixologists bring television viewers to the bar, leading them on a whirlwind cocktail tour and preparing several flavorful, innovative cocktails in a high-energy atmosphere. “HotMixology is the perfect venue to showcase the wide range of fun and versatile cordials in the Hiram Walker family,” said Adam Gold, Associate Brand Manager for Hiram Walker, Pernod Ricard USA. “We are thrilled to be the show’s exclusive cordial sponsor and to introduce its viewers to the many ways Hiram Walker products can be enjoyed.”

Each episode of HotMixology has a distinctive theme dedicated to current trends and upcoming events to viewers’ delights. The remainder of the current series is outlined as follows:

· HOTMIXOLOGY DEEP FREEZE (Airs the week of March 7th 2011) HotMixology takes a “time out” from winter and mixes frozen cocktails like it is the middle of summer. So crank up the heat, grab your Hawaiian shirt and celebrate with us.

· SPRING VACATION 2011 HOTMIXOLOGY STYLE (Airs the week of March 14th 2011) HotMixology loves spring vacation and the great cocktails centered on this yearly celebration. With so many new products and flavors out there these will be your cocktails for spring.

· LAS VEGAS NIGHTCLUB AND BAR SHOW (Airs the Week of March 21st 2011) HotMixology brings you the best of what the Nightclub and Bar Show is all about - Great Products for Great Cocktails. If you can’t be there in person watch this episode.

· LAS VEGAS NIGHTCLUB AND BAR SHOW Part 2 (Airs the week of March 28th 2011) HotMixology cannot bring you all that is the Nightclub and Bar show in Vegas in just one episode; this is part two of the great tradeshow featuring great products.

Hiram Walker products can be seen on HotMixology when it airs on the Fox Business Network to 67 million homes three times weekly (Monday 1:30 am EST/10:30 pm PST, Tuesday 1:30 am EST/10:30 pm PST, and Thursday 4:30 am EST/1:30 am PST), with a new episode each week. Viewers can also watch archived episodes, retrieve previous recipes, and learn information about the exclusive cordials from Hiram Walker on www.hotmixology.com <http://www.hotmixology.com> .

For additional recipes visit Hiram Walker on the web at www.HiramWalker.com .


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