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Liqueurs

Bols Genever is Now Available in Las Vegas and Washington D.C.

January 6, 2011


(Las Vegas, NV – January 5, 2011) Lucas Bols announced in the Fall the arrival of Bols Genever in Las Vegas and Washington, D.C. As of 2011 Bols Genever will now be available in The Cosmopolitan Las Vegas Hotel and Casino, Delmonico Steakhouse, Vangaurd Lounge, RM Seafood Restaurant and CarneVino Restaurant in Las Vegas. In Washington, D.C. Bols Genever is available inThe Gibson, The Atlas Room, Warehouse Café, Founding Farmers, The Four Seasons Washington, D.C., Ace Beverages, Pearsons, and Imperial Liquors. Please inquire directly for a full list of Washington, D.C. outlets.

Since launching in 2008, Bols Genever has won Best New Spirit at Tales of the Cocktail in 2009 and the top prize of Double Gold provided Bols with the quality seal it needed to attract the best of the best in the bar world.

Lucas Bols has hewn close to the historic and cultural traditions for serving Genever while re-introducing the spirit to modern drinkers. Gathering around the punch bowl was a common way to congregate and share a drink during the pre-Prohibition “Golden Age” of cocktails…
Though Genever fell into obscurity in the U.S. post-Prohibition, people never stopped drinking it in its native country, Holland. “Kopstootje”, literally translated as a “little head butt”, remains a quintessential Dutch tipple and is famously enjoyed sipped from an original tulip glass filled with Bols Genever and paired with a beer. It is very popular amongst the Dutch and, with the introduction of the tulip glass, the Lucas Bols company is seeing this fun drinking ritual also becoming a big hit in the U.S.

Bols Genever, distilled to perfection in 1820, is one of the oldest independent spirit categories on record. The company, Lucas Bols, has been making Genever since 1664 and Genever was instrumental in the rise of the cocktail in the U.S. at the turn of the century. The spirit went off the U.S. market during Prohibition and was virtually unavailable – and therefore little known – to modern American drinkers until the recent re-launch in 2008.

Besides Nevada, Bols Genever is available in New York, Massachusetts, Rhode Island, Illinois, Oregon, California, Arizona Tennessee, Washington, DC and Louisiana. The suggested retail price is $38.95 for a 750 ml bottle. For more information, Bols Genever outlets and cocktail recipes visit: www.bolsgenever.com.


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