Bacardi and Miami Performing Arts Center Unveil Bombay Sapphire Lounge PlansAugust 14, 2009
MIAMI – Aug. 12, 2009 – In a move that will pair one of the world’s most recognized brands with one of the nation’s premier performing arts centers, Bacardi U.S.A. Inc. and the Adrienne Arsht Center for the Performing Arts of Miami-Dade County announced today a license agreement that will bring the BOMBAY SAPPHIRE® gin brand, the top-valued and fastest-growing premium gin in the world, to downtown Miami in the form of a BOMBAY SAPPHIRE-branded lounge.
The BOMBAY SAPPHIRE Lounge at the Adrienne Arsht Center will be located on the ground floor of the Center’s landmark art deco Carnival Arts Tower. The Lounge, scheduled for completion in early 2010, is a major component of a three-year, $300,000 contribution to the Adrienne Arsht Center by Bacardi U.S.A.
Details of the agreement were unveiled Bacardi U.S.A. President and CEO John Esposito; by Ricky Arriola, Chairman of the Performing Arts Trust board of directors; and M. John Richard, President and CEO of the Adrienne Arsht Center.
Renderings of the new lounge reveal a sleek, sophisticated design that whisks patrons into an environment evoking the iconic BOMBAY SAPPHIRE blue bottle. Downtown Miami’s newest hotspot will feature a neon-blue lighting scheme, modern furnishings, a collage of historic Miami photos, and outdoor seating on the Adrienne Arsht Center’s Parker and Vann Thomson Plaza.
“Bacardi U.S.A. and BOMBAY SAPPHIRE gin are excited to announce this agreement with the Adrienne Arsht Center, an organization that is so important to the cultural life and development of downtown Miami,” said John Esposito, President and CEO, Bacardi U.S.A., Inc. “Since its creation more than 20 years ago, BOMBAY SAPPHIRE gin has become a symbol of style, sophistication and inspiration – qualities that align well with those of the Adrienne Arsht Center. We look forward to creating a luxury venue where visitors can enjoy the best and most innovative cocktails in town.”
The Adrienne Arsht Center will operate the BOMBAY SAPPHIRE Lounge before and after performances. Food and beverage service will be provided by Performing Arts Catering by Barton G. Menu items will include light dishes and snacks, as well as specialty cocktails from the Lounge’s signature bar.