Heaven Hill Distilleries, Inc. Hires American Whiskey Brand AmbassadorNovember 23, 2009
BARDSTOWN, (Ky.) – Heaven Hill Distilleries, Inc. has hired Rob Hutchins as American Whiskey Brand Ambassador, supporting the sales and marketing efforts of its portfolio of award-winning specialty whiskey brands.
In his new role, Hutchins will be responsible for the development and implementation of a fully integrated national program to continue to enhance the profile of the Heaven Hill specialty American Whiskeys among both consumers and trade. In addition, he will educate these parties on history, production, laws and standards of the products in the Heaven Hill Whiskey family. He will be concentrating on Heaven Hill’s specialty bourbons including Evan Williams Single Barrel Vintage, Elijah Craig, and Parker’s Heritage Collection as well as the critically acclaimed Rittenhouse Rye, and Bernheim Original Wheat Whiskey. Heaven Hill’s American Whiskey portfolio was just recognized with a second consecutive “Distiller of the Year” award in Whisky Magazine’s Icons of Whisky North America competition.
Before joining Heaven Hill, the nation’s largest independent, family-owned and operated, marketer and producer of distilled spirits, Hutchins spent 14 years in the industry with both the wholesale and supplier tiers. Most recently he implemented special training and educational programs with consumers and trade.
“Rob brings a tremendous amount of industry experience and will be an integral part of formulating and implementing our American Whiskey Brand Ambassador program,” noted Steve Feller, Director, North American Sales for Heaven Hill Distilleries. “Having someone of his knowledge in the market to educate consumers and both on- and off-premise trade, will be a great asset as we continue to grow our portfolio of world-renowned American Whiskeys.”
Originally from Danville, Ky., Hutchins graduated with a B.A. in Political Science from the University of Kentucky. He will reside full time in Louisville, Ky.