Diageo Honored by Washington Regional Alcohol Program for Leadership in Promoting Responsible DrinkingOctober 27, 2009
Diageo, the world's leading spirits, beer and wine company and industry leader in promoting responsible drinking, was recognized today by the Washington Regional Alcohol Program (WRAP) for its outstanding support of WRAP’s efforts to combat underage drinking and drunk driving in the Washington-Metropolitan Area. The 2009 WRAPPY Award for Corporate Sponsor Award was presented to Diageo during WRAP’s Annual Meeting Luncheon and Awards Ceremony today in
Diageo recently announced that it will make a $100 donation to WRAP’s SoberRide initiative for each tackle recorded by a Redskins safety during the 2009 season. The donation comes as part of the "Responsibility is a Team Sport" program led by Diageo and The Washington Redskins. Created in 1993, SoberRide is a free taxicab ride program that helps to keep roads in the
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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Regional Alcohol Program (WRAP) Washington
Founded in 1982, the Washington Regional Alcohol Program is an award-winning public-private partnership working to prevent drunk driving and underage drinking in the Washington-metropolitan area. Through public education, innovative health education programs and advocacy, WRAP is credited with keeping the metro-Washington area’s alcohol-related traffic deaths consistently lower than the national average. WRAP, however, may best be known to area residents via the organization’s popular free cab ride service for would-be drunk drivers, SoberRide. For more information, visit WRAP’s web site at www.wrap.org.