Sauza Blue is the 100% agave offering from the Sauza brand of tequilas – available in Silver and Reposado variants. As consumer continue education around the distinction between 100% agave and mixto increases, it is beneficial to offer 100% quality from a brand consumers know and trust at a competitive price point. Sauza is the No. 2 tequila in the US with 52% brand awareness (vs. a category average of 33%)(1). You can now offer your customers 100% agave tequila with the quality they have come to expect from Sauza. Made with the same proprietary fresh-pressed agave process as Sauza Gold and Sauza Silver, Sauza Blue is perfect for crisp, fresh-tasting, margaritas made with 100% agave.
(1) Sources: IPSOS Brand Tracker Oct-10 and Nielsen volume 1/8/11.
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