Chain Beverage Buzz: March 7, 2011
Landry’s Restaurants, Inc., the new owner of ClaimJumperRestaurants and Bubba Gump Shrimp Co., confirmed the move of its headquarters to Houston, Texas. Claim Jumper’s corporate headquarters was located in Irvine, Calif., while Bubba Gump was located in San Clemente, Calif.
Landry’s Seafood is offering an updated menu, including, for the first time, a new beverage menu. Cocktails appearing on the menu include: Pomegranate Martini (Pearl Pomegranate Vodka, DeKuyper Pomegranate Liqueur with a touch of cranberry juice), Rosemary Lemon Drop (Stoli Citros vodka, lemon juice and hint of rosemary), Cucumber and Melon Martini (Pearl Cucumber Bodka, Midori melon liqueur and fresh cucumbers) and more.
Kimpton Hotels & Restaurants is bringing back its Wines That Care program for the second year. This year, the socially-conscious wine selections, which include FrenchRabbit, BanrockStation, OxfordLanding and Citra, will be available at 50 hotels across the country for Kimpton’s nightly wine hour.
Red Robin Gourmet Burgers launched its new loyalty program, Red Royalty, which will ultimately help the concept understand its guests better by tracking preferences and purchases. Red Royalty includes a free birthday burger and surprise-and-delight offers, with the main focus on customer loyalty. The program is part of Red Robin’s Project RED initiative to drive traffic, improve sales and reduce expenses.