SIP Awards Deadline for Entry Extended to June 4
The deadline to enter the 2010 Spirits International Prestige (SIP) Awards is June 4.
This spirits competition differs from others by using a panel of 100 consumers rather than expert judges in an attempt to rid the competition of brand bias or marketing pressure, according to event organizers. Whether your spirit is a veteran in the game or a newcomer, already famous or almost famous, it will be judged in a blind tasting strictly on the characteristics of aroma, taste and finish. Platinum, gold, silver and bronze awards are given.
The 2010 SIP Awards will be held at the Andaz Hotel (formerly the Ivy Hotel) in San Diego on June 10 from 7-10:30 p.m., with an "after party" held from 10:30 p.m.-2 a.m.
All entry forms and samples must be received by June 4, 2010.
For more information, visit www.sipawards.com.