5 Last-Minute Ways to Promote Valentine’s Day
As we all know Valentine’s Day is one of the most profitable holidays in the bar and restaurant industry. Whether you’re hosting a romantic evening for couples or a singles bash, there are a number of last-minute steps you can take to make the most out of this festive holiday.
Considering that a large numbers patrons’ leave Valentine’s Day plans until the day itself, these final promotional pushes will help differentiate your business from the competitors and pack the place come Friday.
1. Online Presence. It’s important to make sure that your website is enabled for all types of device and clearly marked links to any Valentine-specific content is placed on the home page. Make sure to post periodically on Facebook and Twitter appealing Valentine’s themed photos and information about special offers. In addition, make sure that your online reservation systems are up-to-date for all the last minute bookings.
2. Local Promotion. Even old-fashioned paper flyers delivered door-to-door in your neighborhood can encourage patrons to venture out to your establishment. In the days before the holiday put signs up outside your venue, table tents inside, and pass out flyers, offering extras to those who book ahead. You’ll always find customers clamoring for a table on the day itself, but you could capture more valuable sales with a few local partnerships or well-placed advertising in the days ahead.
3. Contests. Social media is one of the easiest ways to run a last minute contest. Provide your customers with the chance to win a free Valentine’s dinner in return for retweeting or posting your message and becoming one of your followers. Even if there is no obvious connection to the holiday (say, you own a sports bar), think outside the box and use new technology to take advantage of the love (or bitterness) in the air with a contents.
4. Set a Menu. If you haven’t already devised a Valentine’s menu, do so soon, and market it prominently outside your venue. At this late hour, you need to use any marketing means available to attract customers and displaying someone’s favorite dessert just might entice them to walk through the door.
5. Mobile Marketing. If your bar or restaurant is less than full on Valentine’s night, send out a special promotion right then and there via mobile marketing to attract any undecided patrons. Offering money off drinks or fun prizes could bring in customers that may have gone elsewhere or are looking for a night cap.
Establishments that are highly-engaging with their last-minute promotions can greatly benefit at the eleventh hour.