When the ancient warring tribes of Latin America slew an enemy or took revenge for the death of one of their own, they would make of the slain a tsantsa, a badge of honor designed to contain the person’s spirit. With its standout artist-rendered tsantsa – shrunken head bottle housing exceptional 6 year cask aged rum from Veracruz and the historic symbolism behind it, there is nothing quite like DEADHEAD® Rum. As the story goes, once it is set free, the spirit inside the tsantsa will be reborn as a loyal member of the warring tribe, transforming enemies to friends.
The Cradle of Rum
Slightly off the beaten track on the Caribbean coast lies the state of Veracruz known for its deep caves, high mountains, abundant rainfall and fertile, lush sugar cane plantations. Tropical Veracruz is a city with a Caribbean soul, feisty rhythms, feisty people, fierce sunshine and beautiful spirited madness. Famous for its sugar cane plantations, Veracruz is recognized as the cradle of high-quality rum due to its proximity to the Gulf of Mexico and its warm trade winds – it is where DEADHEAD® Rum is born.
The Spirit of Cane
DEADHEAD® Rum is born from a blend of pure sugar cane juice and rich molasses. Sugar cane is crushed, and the juice is boiled in order to extract crystallized sugar. What remains is molasses, which retains about 50% of the sugar from the cane juice; this is the basis for the entire rum-making process. We use the finest molasses available to ensure consistent fermentation.