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Rock Bottom Restaurants Inc. Selects Roaring Lion as Energy Drink Supplier

April 30, 2010


(LOS ANGELES, CA) – April 29, 2010 – Roaring Lion, the nation’s leading premium energy drink, has been selected as the primary beverage choice for Louisville, Colorado, based casual dining owner and operator, Rock Bottom Restaurant Inc.  Through this partnership, Roaring Lion will secure its place as the primary energy drink supplier at nearly three-quarters of Rock Bottom Restaurants Inc. locations nationwide.

Having spent significant time testing various alternatives on the marketplace, Rock Bottom Restaurants Inc. chose Roaring Lion to be its primary supplier, placing it at the majority of its locations including Rock Bottom Brewery & Restaurant, Old Chicago restaurants, and Sing Sing Dueling Piano establishments.  The decision further demonstrates the commitment Rock Bottom Restaurant Inc has made to featuring high quality and moderately priced food and beverages.

“We are honored to have such a distinguished, high quality restaurant group onboard.  This further strengthens our commitment to being the most exceptional premium energy drink on the market, and one that far exceeds its alternatives in the marketplace,” said Sean Hackney, Managing Partner of Roaring Lion Energy Drink LLC.

With a well-established, high quality collection of restaurants including Rock Bottom Restaurant and Brewery, Old Chicago, The Chop House and Brewery, and Sing Sing Dueling Pianos, Rock Bottom Restaurants Inc. will feature Roaring Lion as its primary energy beverage nationwide, greatly reducing its use of alternatives.  In the words of Mark Newman, Director of Food & Beverage Revenue Management, Roaring Lion will be the groups, “…primary energy drink supplier.”

As the premium energy drink in the marketplace, Roaring Lion has revolutionized the delivery of energy drinks in bars, nightclubs and restaurants across the United States, and worldwide in the United Kingdom, Australia, the UAE, Belgium and Austria.


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