Though beer is the go-to drink to root teams on to victory, spicing up that ale, lager or stout with added ingredients can be just the kick start your guests need to keep them at your establishment during game day and beyond.More>>

If there’s anything a sports fan at your bar or club needs, it’s a cold beverage. When placating the intense anxiety that comes after kick off, a cold beer sometimes just doesn’t cut it, so add an extra twist with fruit juices or syrups that can change the course of the game.More>>

T.G.I. Friday's beer-inspired menu, Applebee's Girls' Night Out promo, Shula's Bar & Grill opens at Miami International Airport, new hires and promotions at Rémy Cointreau, Purity Vodka, Republic National Distributing Company, Patrón Spirits International and more. More>>

What can be done with beer that hasn't been done already? The artful skill of beer mixing requires balancing the attributes of one brew with the characteristics of another.More>>

Winner of the 2011 Shake it Up! Competition at the Nightclub & Bar Convention and Trade Show in Las Vegas, Mathias Sminonis of Distil Milwaukee.More>>

Don’t just cater to those beer drinkers who know their hops from their malts. Instead, turn any brew into a classic cocktail creation by adding sweet and savory flavors to the mix.More>>

Summer means Sangria, ice-cold beers and adult-only lemonades and iced teas. The days are getting hotter and longer, so give your guests a refreshing alternative to gin or vodka creations with these innovative cocktails.More>>

A range of styles and rash of flavors offers mixologists a hoppy playground.More>>