4 Things to Think about when Planning a Themed Nightclub Event
In the party promoting arena, having a good theme is very important to the success of your event. Planning a successful event is a daunting task but can be extremely rewarding. However, it’s not enough to merely conceive a brilliant nightclub promotion. You must take the proper steps to ensure the event is worthy of your customers time.
Make sure you have enough time to plan the event by tackling these 4 steps:
1. What is my ultimate goal? Think about it. Obviously, the ultimate goal is to make money but beside that, why do you want to throw the event? What will you (and your customers) get out of it? The best practice is to set one primary goal for the theme, bearing in mind that there might be other goals that conflict with it where you’ll need to weigh the pros and cons.
2. What does my target demographic like in a party? Themed events unfortunately do not always follow the “build it and they will come” logic. Therefore, understanding your audience, who’s in it, and what they like is of utmost importance. How does your event fill a need or interest that is missing?
3. Is anyone using this same theme I'm using? You need to make sure that the needs and interests you decided to tackle for the event aren’t already successfully executed by a competitor. It’s also bad for business to copy an already existing themed event; especially if it’s not executed to the standards the target demographic is used to.
4. Are there any major holidays you can plan a theme around? Various holidays are the perfect time to plan an exciting event. However, make sure that you pick and choose the themes that surround this event carefully. Take for example the fury that unraveled after a nightclub threw an ebola themed Halloween party – not the best idea.
Once you know what type of party your patrons want, your nightclub or bar can pull off some of the best events in the area.