Promotions – Event Promos

Toast National Beer Lover's Day with these 6 Beertails

September 6, 2016 | Article | By Nightclub & Bar

Happy National Beer Lover's Day! Break out your favorite American ales and lagers or, if you want to try celebrating in a different way, try one of...

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7 Sports Bar Promotions We Love

September 6, 2016 | Article | By Nightclub & Bar

Sports bar promotions can be traditional or outside the box. You'll have to choose what will both pique your guests' interests and work best for your...

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Women's Equality Day: Showcasing Beer & Spirits Produced by Women

August 9, 2016 | Article | By David Klemt

Happy Women's Equality Day! Well, not yet but it's never too early to start planning. August 26 is the day we observe the passage of the 19th...

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Celebrate Team USA with These Patriotic Cocktails

August 2, 2016 | Article | By Nightclub & Bar

We love a Mojito just as much as the next person but we're all American when it comes to the Olympic Games. These cocktails are the perfect way to...

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Cachaça 101: Earn Gold Medals for Your Summer Games Promotions

July 26, 2016 | Article | By David Klemt

With the Rio 2016 Summer Olympic Games almost upon us, it's time to learn about cachaça. Not only is it the third most consumed spirit in the world...

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Gotta Catch All the Customers: Pokémon Go Promotions

July 19, 2016 | Article | By David Klemt

Pokémon Go has officially reached pop culture phenomenon status. The great news is that you can leverage this fad to attract customers and boost...

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Six Sizzling Summer Season Promotions We Love

July 19, 2016 | Article | By Nightclub & Bar

Capturing the attention, dollars and loyalty of guests during the summer means delivering on your hottest promotions. Here are 6 of our favorite...

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Finally! Negroni Week is Here!

May 31, 2016 | Article | By David Klemt

Negroni Week is finally here! This is everything you need to know about the Negroni, from its controversial origin story to the the original recipe...

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The Essential Brunch Cocktails: 6 Sunday Funday Sippers

May 24, 2016 | Article | By Nightclub & Bar

The Bloody Mary, the Mimosa, the Bellini and Sangria are essential brunch cocktails. Here are 6 recipes we hope will inspire you to create amazing...

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Brunch Planning & Execution: 3 Promotions We Love

May 24, 2016 | Article | By David Klemt

How do you stand out from other venues offering brunch without giving away your bar? Here are 3 Las Vegas establishments that have made a name for...

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Wet Republic at MGM Grand Announces First Ever Nighttime Party “Wet at Night” Tuesday, September 16

August 20, 2014 | News | By Nightclub & Bar

WET REPUBLIC at MGM Grand Hotel & Casino announced it will host “WET At Night,” the daylife destination’s first ever nighttime bash with...

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Newcastle Brown Ale’s “Bartender Gigs” Program Celebrates Musicians’ Time Behind the Bar

August 14, 2014 | News | By Nightclub & Bar

Newcastle Brown Ale is presenting a series of concerts for bartenders organized by the U.S. Bartenders Guild that combines rising musical stars with...

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Pernod Absinthe Celebrates National Absinthe Day

March 5, 2013 | News

Pernod Absinthe will honor National Absinthe Day today with a dedicated event in New York City and celebratory cocktails at select bars and...

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The Roosevelt Hotel's Rooftop Lounge Hosts Annual Kentucky Derby Party

May 4, 2012 | News | By Nightclub & Bar

The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on...

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Guinness to Attempt New World Record for Largest St. Patty's Day Celebration

February 22, 2012 | News | By Nightclub & Bar

On March 17, Guinness & Co. is teaming up with millions of legal-drinking-age people all around the world to celebrate St. Patrick's Day by...

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Chambord Partners with Betsey Johnson for ‘Pink Your Drink’ Campaign

August 30, 2011 | News

Chambord Liqueur is partnering with Betsey Johnson for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities.

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House Band Wines and Sonicbids Launch Wine & Music Showcase

August 19, 2011 | News

House Band Wines announced its official launch and musical artist promotion with for a wine and music showcase in Hollywood.

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Heineken to Host The Spot in New York this Summer

June 16, 2011 | News

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.

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Birra Moretti Encourages Americans to Enjoy Lunch Like Italians

June 16, 2011 | News

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York.

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Dita Von Teese and Cointreau Announce Newest Cocktail Creation: The Cointreau MargaDita

May 3, 2011 | News

Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita – the latest collaboration from Dita Von Teese and Cointreau.

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Promotion Planning Guide Update - February

January 15, 2013 | By Kristen Santoro

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into...

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Haunting Halloween Helpful Hints

October 10, 2012 | By Kristen Santoro

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract...

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Taffer's Tips: All the Single Ladies

August 10, 2011 | By Jon Taffer

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women...

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