Promotions – Event Promos

Event Production & Marketing: How to Ensure Success

May 18, 2015 | Article | By Whitney Johnson

From booking talent to getting people in the door, there are a lot of steps you need to take to ensure a profitable event. Here are some insights and...

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Tips to Make More $$ This St. Patrick's Day

March 3, 2015 | Article | By Kristen Santoro

More than a quarter of Americans plan to visit a bar or restaurant on St. Patrick’s Day this year. Here are some tips to make sure you'll bring in...

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Epic Promotions to Host in the New Year

December 16, 2014 | Article | By Kristen Santoro

Your goal as a bar or nightclub owner is to develop and execute creative promotions that impact your bottom line. So take these 4 epic promotions and...

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4 Things to Think about when Planning a Themed Nightclub Event

November 25, 2014 | Article | By Kristen Santoro

Planning a successful event is a daunting task but can be extremely rewarding. However, it’s not enough to merely conceive a brilliant nightclub...

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Video: 3 Crazy Bar Promotions

November 4, 2014 | Article | By Chris Lenahan

Need to add a little kick to your slower nights? Here are three wacky ideas to get you thinking about out-of-the-box wacky bar promotions you can...

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Host a Spooktacular Promotion

October 7, 2014 | Article | By Mary-Kate Dunphy

If a venue is not prepared with spooktacular promotions on Halloween weekend they’ll miss out on a significant amount of revenue.

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Oktoberfest Promos: As Important in the States as Abroad

September 9, 2014 | Article | By Angela Bonnici

Although Oktoberfest is a German tradition, the U.S., and specifically the northeast, is such a melting pot that it's important to promote and...

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7 Revenue Generating Promotion Enhancements

July 15, 2014 | Article | By Kristen Santoro

Remember a drink special isn’t a promotion on its own. You need additional elements that attract new customers and keep existing customers to drive...

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Score with World Cup Promotions

June 17, 2014 | Article | By Mary-Kate Dunphy

The FIFA World Cup is the single largest sporting event in the world so think about doing diving header promos for a goal behind the bar.

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Driving Sales with 4th of July Promotions

June 10, 2014 | Article | By Kristen Santoro

As your customers start to plan where they will be reveling in their red, white and blue here are some unique 4th of July promotions you can use to...

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Wet Republic at MGM Grand Announces First Ever Nighttime Party “Wet at Night” Tuesday, September 16

August 20, 2014 | News | By Nightclub & Bar

WET REPUBLIC at MGM Grand Hotel & Casino announced it will host “WET At Night,” the daylife destination’s first ever nighttime bash with...

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Newcastle Brown Ale’s “Bartender Gigs” Program Celebrates Musicians’ Time Behind the Bar

August 14, 2014 | News | By Nightclub & Bar

Newcastle Brown Ale is presenting a series of concerts for bartenders organized by the U.S. Bartenders Guild that combines rising musical stars with...

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Pernod Absinthe Celebrates National Absinthe Day

March 5, 2013 | News

Pernod Absinthe will honor National Absinthe Day today with a dedicated event in New York City and celebratory cocktails at select bars and...

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The Roosevelt Hotel's Rooftop Lounge Hosts Annual Kentucky Derby Party

May 4, 2012 | News | By Nightclub & Bar

The Roosevelt Hotel and the seasonal mad46, which re-opened April 11, bring Churchill Downs to New York City with an official Kentucky Derby party on...

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Guinness to Attempt New World Record for Largest St. Patty's Day Celebration

February 22, 2012 | News | By Nightclub & Bar

On March 17, Guinness & Co. is teaming up with millions of legal-drinking-age people all around the world to celebrate St. Patrick's Day by...

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Chambord Partners with Betsey Johnson for ‘Pink Your Drink’ Campaign

August 30, 2011 | News

Chambord Liqueur is partnering with Betsey Johnson for its national ‘Pink Your Drink’ campaign that benefits breast cancer charities.

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House Band Wines and Sonicbids Launch Wine & Music Showcase

August 19, 2011 | News

House Band Wines announced its official launch and musical artist promotion with Sonicbids.com for a wine and music showcase in Hollywood.

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Heineken to Host The Spot in New York this Summer

June 16, 2011 | News

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.

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Birra Moretti Encourages Americans to Enjoy Lunch Like Italians

June 16, 2011 | News

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York.

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Dita Von Teese and Cointreau Announce Newest Cocktail Creation: The Cointreau MargaDita

May 3, 2011 | News

Celebrate Cinco de Mayo and the summer soiree season with the Cointreau MargaDita – the latest collaboration from Dita Von Teese and Cointreau.

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Promotion Planning Guide Update - February

January 15, 2013 | By Kristen Santoro

February is the shortest month of the year and in most parts of the country relatively cold; however that doesn’t mean that you need to slump into...

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Haunting Halloween Helpful Hints

October 10, 2012 | By Kristen Santoro

With exactly three week left to prepare for one of the biggest nights of the year — Halloween — you should already be thinking of ways to attract...

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Taffer's Tips: All the Single Ladies

August 10, 2011 | By Jon Taffer

Women are a very important demographic to any bar or club owner. That's why a strong bachelorette program will fill your nightclub or bar with women...

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