Naughty & Nice Heats Up Summer Profits
This year, Kimpton Hotels & Restaurants incorporated a brandwide Summer Playground campaign full of fun freebies from Memorial Day Weekend to Labor Day. For guests at Hotel Monaco in Seattle, a few hours spent in the property’s Sazerac Bar meant contact with its “naughty” and “nice” cocktails. A part of the Summer Playground promotion at this hotel, the naughty and nice cocktails allowed guests to choose a drink based on whether they were feeling particularly angelic or pointedly mischievous.
The drinks were created by mixologist Jacques Bezuidenhout and seemed to hold universal appeal.
“We get all types of people coming in,” says Jeshua Madden, lead bartender at Sazerac Bar. “It seems that everyone can find themselves aligned with either being the type that’s slightly naughty or the type that’s slightly nice when out for a night. So these cocktails were a big hit, especially during happy hour.”
The two drinks offered were the Honey Kiss: Leblon Cachaça, strawberries and fresh lime; and the Temptation: Grey Goose La Poire, apple juice and ginger beer. Both drinks were available for $8.
“For fall, we will do something new but similar,” Madden says.