Promotions — Beer Promos

‘Tis the Season for Engaging Women with Craft Beer

August 31, 2015 | Article | By Donna Hood Crecca

As summer winds down, many beverage professionals have fall flavors on their minds and are gearing up for promotions and drink specials that leverage...

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Have a Hoppy & Happy Week with Beer Holidays!

August 4, 2015 | Article | By David Klemt

This week we celebrate both National IPA Day and International Beer Day. Have a happy - and hoppy - day celebrating these two beer-centric holidays!

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Beer-related Promotions a Necessary Evil

July 29, 2014 | Article | By Angela Bonnici

Depending on the type of bar you run, beer promotions can be a necessary evil. Here we tackle the good, the bad and the ugly of beer-related...

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Pour Me Another

December 17, 2013 | Article | By Alissa Ponchione

A gastropub’s craft-beer dinners make waves in a small town by slowly entering into the craft-beer revolution with the opening of two-month-old...

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Brewing Up a Frothy Weekly Promo

October 15, 2013 | Article | By Alissa Ponchione

Wickets Bar and Grill is capitalizing on the popularity of microbrews and the pervasive beer culture by hosting a weekly beer tasting.

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Oktoberfest Drives Community Spirit at Glenview House

September 9, 2013 | Article | By Alissa Ponchione

After a successful, albeit hectic, inaugural Oktoberfest last year, Steve Podjasik and his team at Glenview House are gearing up for a bigger and...

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10 Promos That Drive Repeat Business

May 28, 2013 | Article | By Alissa Ponchione

Promotions are meant to draw in crowds, but good promotions create repeat business and accomplish bottom-line goals.

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5 Tips for Brewing a Successful Beer Program

November 21, 2012 | Article | By Alissa Ponchione

A good beer program and a versatile selection of brews can enhance any bar's menu. But beer isn't just a commodity, it's a beverage that can...

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Great Lakes Brews Beer School

June 20, 2012 | Article | By Alissa Ponchione

A brewery tour and beer school at Cleveland's renowned Great Lakes Brewery Company proves to be a learning experience and an unforgettable one as...

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Crafting the Perfect Summer Beer Festival

May 23, 2012 | Article | By Alissa Ponchione

Pittsburgh brewpub Penn Brewery, where palates are stimulated by the nuanced tastes of housemade beers, is celebrating its 16th annual Microbrewers...

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Newcastle Werewolf Blood-Red Ale Haunts Bars Again This Fall

August 12, 2014 | News | By Nightclub & Bar

Newcastle is resurrecting its popular Werewolf Blood-Red Ale this fall. Werewolf features a sweet berry fruit with roasted caramel notes up front...

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Dos Equis Hosts Cinco De Mayo Feast of the Brave

April 26, 2012 | News

Dos Equis, a premium Mexican beer, is bringing its daring culinary Cinco de Mayo "Feast of the Brave" taco trucks to six US cities. From April 25...

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Samuel Adams’ Brewing the American Dream Expands Nationally

April 24, 2012 | News | By Nightclub & Bar

The Boston Beer Company has announced the national expansion of the Samuel Adams Brewing the American Dream program.

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Heineken Salutes Globetrotting Consumers With "Summer Voyage"

April 3, 2012 | News | By Nightclub & Bar

Heineken has unveiled the details of "Summer Voyage," the brand’s summer retail and on-premise program offering jet-set-minded consumers the chance...

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Newcastle Brown Ale Announces New Advertising Campaign

April 3, 2012 | News | By Nightclub & Bar

Newcastle Brown Ale has announced a new, national advertising campaign titled “No Bollocks.”

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Dos Equis Celebrates 150 Years of Celebrating Cinco

March 27, 2012 | News | By Nightclub & Bar

Dos Equis, a premium Mexican beer, is rolling out the Lost Art of Celebrating Cinco spring retail program with substantially increased media...

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First Recipients of Samuel Adams Brewing the American Dream Experienceship Announced

October 5, 2011 | News

Samuel Adams announced the first ever recipients of its Samuel Adams Brewing the American Dream Experienceship, a new mentoring opportunity offered...

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Heineken to Host The Spot in New York this Summer

June 16, 2011 | News

Heineken's The Spot will welcome trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers under one roof in New York this summer.

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Birra Moretti Encourages Americans to Enjoy Lunch Like Italians

June 16, 2011 | News

Birra Moretti will launch Birra Moretti Pop-Up il Pranzo Cafes, a series of summertime lunch events in New York.

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Heineken Invites the World to a Legendary "Date"

May 31, 2011 | News

Heineken announced the launch of the eagerly-awaited second film from its global Open Your World campaign called “The Date”.

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Raise Your Glass for National Beer Day

April 7, 2014 | By Kristen Santoro

Lager lovers and ale connoisseurs join together today Monday, April 7th to honor one of the oldest and most popular beverages during National Beer...

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A Day Dedicated To Beer Lovers And Beer Connoisseurs

September 28, 2013 | By Kristen Santoro

It’s time to convince your customers to put down that glass of wine or fancy cocktail and pick up and American craft beer. Because it’s National...

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Prost to Oktoberfest!

September 21, 2013 | By Kristen Santoro

Nothing says Oktoberfest like amasskrug, the one-liter mug of beer that is a staple of the celebration.

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