Testing the Market

Management at Corkbar in Los Angeles is enticing customers’ palates with a savvy food promotion that also makes their California wines more affordable. How exactly does that work?

With Test Kitchen Tuesday, chefs test out new dishes on guests by fixing small portions and pricing them at just $2. The promotion goes on every Tuesday from 5:30 p.m. until they run out, although guests are limited to one $2 plate per person.

While the promotion helps sell food quickly, it certainly doesn’t hurt the wine sales, says Managing Partner Caleb Wines. People can afford to spend a bit more on a glass if they know they are getting such a good deal on an appetizer portion of food.

Overall sales on Tuesdays are up 150 percent, Wines says. The night was “born out of the desire to experiment with new food items and get feedback from our customers. It also makes people feel like they are a part of the process and gives them a voice. This fits in nicely with our philosophy of making wine more accessible and creating a comfortable atmosphere.”