Discounted Menu Prices for Loyalty Programs?

Loyalty Program for repeat customers

What types of loyalty programs are you running at your bar? How are they working?

Keeping loyal customers coming back regularly is a key component to staying successful; and loyalty programs are increasingly becoming and integral part of the marketing strategy at bars and nightlife destinations. One of the best ways to create a loyalty program is to tap into the knowledge gained from preexisting programs.

ESquared Hospitality, the parent company of BLT Steak, BLT Prime, Casa Nonna, The Florentine, Horchata and more, announced the launch of menus that reward its loyalty program members with discounted pricing on all food items. The menus debuted at a variety of ESquared Hospitality's restaurants yesterday.

The company's loyalty rewards program, established in 2012 and boasting over 10,000 members, allows guests to earn points upon each restaurant visit, redeemable for unique rewards and experiences, and enjoy members-only benefits. For the first time, ESquared Hospitality will reward guests on-site at its restaurants with special pricing specifically designated for rewards members who present their loyalty cards while dining. Special pricing will be applicable to the entire party.

"Our loyalty members have been an indispensable part of our customer base," said Jimmy Haber, CEO of ESquared Hospitality. "We are thrilled to present these new menus with special pricing to them as a token of appreciation for their continued patronage."

A properly executed loyalty program will give you the competitive edge, giving your customers a compelling reason to revisit.