Memorial Day is considered by some to be the “official” start of summer. It’s important, however, to remember that this is a day of remembrance. Unlike Veterans Day, which celebrates the service of all United States military veterans, Memorial Day is meant to be a day where we pause and honor those who made the ultimate sacrifice in the service of our country. That isn’t to say that barbecues and parties are in poor taste, it means it’s important to keep in mind that not everyone cares to be wished a “happy” Memorial Day.
Throughout the years, Memorial Day has come to signify the beginning of summer with barbecues, beer, beach parties, white parties, and fireworks, and there isn’t anything inherently wrong with that. Operators should do their best to be respectful of this holiday, though, as it is a somber occasion for some. That being said, let’s take a look at some promotion ideas you can use for your bar or nightclub.
Pretty much everyone loves to attend a barbecue. If you have the capability, grill up some burgers, hot dogs, ribs, chicken, etc. If you have an outdoor area, make sure to take advantage of it and the summery vibe of your barbecue promotion. If you aren’t able to barbecue yourself, consider partnering with a local barbecue restaurant or barbecue food trucks. Food specials and beer specials will, of course, do well with your barbecue promotion. Elevate the food experience with local beer pairings.
The white party has become a staple of Memorial Day celebrations. The name indicates exactly what the promotion is all about: everyone attending wears all white clothing and footwear, including your staff. Because your staff is also expected to wear all white, you’ll need some time to get your hands on white uniforms and decide on dress shirts and slacks, polos and shorts, or T-shirts and swimwear. You’ll also need to decide on how strict you plan to be with the all-white dress code. White furniture and décor can really tie the concept together, so speak to your beer and spirits sales reps about what they can do for you to push your white party over the top.
Does your venue have a great view? Will your community be celebrating Memorial Day with fireworks? If you answered yes to those two questions, promote your view and the fireworks celebration via your website and social media channels. Pre-sale tickets should be utilized to allow guests to reserve the tables and other seats that have the best views. If you have the resources to partner with a safe and reputable fireworks company, you can pre-sell tickets for your venue’s own explosive celebration.
Whether you decide to go with a barbecue or other outdoor event, a white party, or a celebration focused on spectacular views and fireworks, remember to shout about your promotion on social media. Engage with your followers, make sure your posts are shareable, and leverage pre-sale tickets and reservations.