What do you do on Monday nights? Well, the answer from September to December is obvious, Monday Night Football. But everyone is doing Monday Night Football in your market and you need a promotion to set you apart. Well, try this. If in your market the game starts at 9 p.m., try offering “Free Beer Until the First Point is Scored!” The details of the offer are draft beer is free (where legal) from 8 p.m. until the first point is scored. An overwhelming number of games have a point scored within the first 15 minutes. But the potential for no points scored until the end of the 2nd quarter, or later does exist. And nobody loves gambling more than Americans! The chance that your customers might drink free all night is enough for most people to give it a chance.
The promotion will guarantee that you have a full house for the hour preceding the game and will give you plenty of opportunity to sell food. If by chance the first point doesn’t get scored until late in the first half, or even later, you can be sure of one thing: You will be packed the following week because the “word-of-mouth” advertising generated by a customer that thinks he “got away” with something is advertising you cannot buy.