Is it really possible to boost your sales by tens of thousands of dollars using email marketing? Yes, and I’m going to tell you the secrets to making this happen and let you see the proof of how we did this for 6 different bar and restaurant owners.
When it comes to email marketing there are X rules you must follow to create multi thousand dollar promotions.
Rule #1: Subject Line Determines Your Success
Your subject line must draw in curiosity and make your reader say, “What? I’ve got to find out more!” Either that or it must express the value of what’s inside the email. If your headline doesn’t grab your reader’s interest, your offer or promotion will never be seen.
Rule #2: No Offer, No Results
You must have an offer. One of the biggest mistakes I see so many bar and restaurant owners make is they never have an offer within their email – they just send out updates and that’s it. How can you track the effectiveness of your emails if you’re just sending out updates? You can’t.
Make them an offer they can’t refuse! It’s common sense but the more valuable the offer, the more people who are going to take advantage of it, right? So, create a discounted offer that’s valuable to the customer but do this in a way where you still make a profit. Restrictions such as, “must purchase a beverage or another item,” are an easy way of doing this.
Rule #3: Tell Them Why
Instead of just telling the customer what your offer is, tell them why you are making them this offer. I’ve used this several times and it works time and time again. For example, you could say:
“Our food service provider sent us an extra case of ground beef on accidentally and the driver took off. The driver couldn't’ come back to get it and there isn’t another truck coming our way for 3 more days. We need to get rid of this fast or it will go bad so we are doing [your offer goes here]!”
You can do this with any type of food or drink special. The idea is to create a story behind your offer, tell them why you’re doing it, and also why they should take advantage of it. When you do this, it will boost the response by 300% or more, guaranteed.
Rule #4: Create Urgency & Profit Fast
After you’ve told them why you’re making them this irresistible offer you’ll need to get them to take action right away. We all live busy lives and we tend to forget and misplace things, including cashing in on savings.
Your goal for your marketing is to make a profit now, not later. You do this by creating urgency or scarcity. For example, you can use an expiration date, limit the offer to X amount of people through the door, etc. Think about it and get creative!
If you’d like to see how 6 different bar and restaurant owners from all over the country created massive sales surges in their business by applying these 4 rules, then click this link to see the 3-step system we put in place to do this. This is totally free and you don’t have to provide your email to see this. This is definitely a game changer and can be applied to any bar or restaurant owners business as of today!