Promotion Education on Tap at the NCB ShowFebruary 16, 2011 By: Alissa Ponchione
The Nightclub & Bar Convention and Trade Show is only a few weeks away, and the Conference Program includes a Marketing & Promotions track, jam-packed with workshops and seminars that will benefit your growing business. Among the expert presenters is President of Monsoon Group Las Vegas Robert Casillas, whose seminar discussing the 10 high impact promotions that every bar and club owner should implement. To check out the full Marketing & Promotions track, click here, and here’s a helpful list of some of the can’t-miss sessions you should attend while in Vegas.
Keynote: Twenty Years of Great Promotions – Past and Present
Patrick Henry – President & CEO, Patrick Henry Creative Promotions Inc.
On Tuesday, March 8, Patrick Henry, president & CEO of Patrick Henry Creative Promotions Inc., will be presenting a keynote session on promotions over the past 20 years, disseminating the success of the most effective promotions that successfully influenced the industry. Henry will also share effective easy-to-execute promotions that increase business at your bar or club and how to obtain sponsorships, write effective press releases and execute a successful promotion.
WORKSHOP 101: Jon Taffer’s Bar Dynamics: Taffer’s Best Tactics To Empty Your Competition
Jon Taffer, President, Nightclub & Bar Media Group
Jon Taffer, President of Nightclub & Bar Media Group will be taking his Taffer Dynamics to the next level, as he talks about the famous tricks for building guest reactions and the secrets of his renowned revenue program. He will teach you how to implement 25 long-term high profit promotions and what tools you need to launch monster-marketing techniques.
There’s Gold in Your Backyard – Mastering Local Marketing and Promotion
Moderator: Will Knapp, Principal Consultant, Cape Island Consulting
Panelists: Mike Corbett, Marketing Director, The Great Plate Bar & Grill and Russell Greene, Partner/General Manager, Opera Nightclub
The panel will discuss the changing social media landscape, and how to converge marketing paths to create long-term customers. Discussion topics include best-use practices, ROI calculation, budget development and more.
Social Media Panel - Utilizing Multiple Touch Points Online to Reach a Broader Market
Moderator: David Sribnik, Manager, Trends & Technology, MarkeTeam, Inc.
Panelists: Misti Yang, Community Manager, Yelp!, Matt Osborn, CEO, Wolf Social Media, Michael Francesconi, Director of Content and Community, CityGrid Media and Toby Warner, Partner, Wolf Social Media
If you’re not well versed in the advantages of social media, this session will change that. At this session, you’ll learn which social networking site will benefit you and your business best. The panel of experts will help you answers questions such as: How many touch points are enough? Why is it important to be reached online and on-the-move? How can one find the time and resources to manage all of these avenues?
Email Marketing: How to Build Sales with Effective Loyalty Programs
Boris Bugarski, President/CEO, mUrgent
E-mail marketing is a hot new trend, and one you need to start taking advantage of. Boris Bugarksi, president/CEO of mUrgent, will teach you to build an e-mail club that will drive frequency and increase your sales.
Social Media: Mastering ALL the Steps for Driving Sales in your Market
Boris Bugarski, President/CEO, mUrgent
Bugarski also will be discussing which websites, tools and tactics to use in order to build a complete local social media strategy. Learn the different components and how to leverage them for sales, loyalty and brand awareness.
Guerrilla Marketing 101 - Awaken YOUR Beast Within
Shane Young, CEO, The Overtime Entertainment Corporation
Veteran club owner Shane Young will teach you how to implement a system of promotions that rely on time, energy and imagination rather than a big marketing budget. By targeting groups in unexpected places and generating buzz, you’ll find surprising results, igniting your business.
Ten Steps to a Better Bar Program
Annie Akin, Executive Vice President, Patrick Henry Creative Promotions
Promotions drive sales, and Annie Akin, vice president of Patrick Henry Creative Promotions, will tell you how to develop a bar vision statement, creating a strategic promotional program and explaining what it really takes to creating a successful promotion.
50 Moneymaking Ideas in 50 Minutes
Robert Plotkin, Beverage Consultant, Author and Trade Writer, BarMedia and Jack Robertiello, Beverage Writer, Consultant and Educator
Robert Plotkin and Jack Robertiello will join forces to uncover the best moneymaking ideas for on-premise businesses. Considered two of the industry’s leading on-premise authorities, they’re prepared to present 50 of their favorite revenue increasing, cost-saving ideas in just 50 minutes.
Featured Session: Ask the Experts
Moderator: Thomas Greco, Owner, Greco holdings, Inc.
Panelists: Robert Casillas, President, Monsoon Group; Sam Sameni, Operating Partner, Wish Ultralounge; Chris Lenahan, Author of “The Little Black Bar Book”, Consultant and Operator of Dirty, Candy Ultra Lounge, Whiskey, Mr. Jolly’s and The Barrel Room Dueling Piano Bar;
Ron Newman, Founder, Sharkeez Nightclubs
Back by Popular Demand! Bring your problems, challenges and questions and get answers from our expert panel on the spot! Join renowned industry professionals and operators Thom Greco, Owner of Greco Holdings, Robert Casillas, President of the Monsoon Group Las Vegas, Sam Sameni, Operating Partner Wish Ultralounge-Dallas, TX, Chris Lenahan, Author of “The Little Black Bar Book,” Consultant and Operator of Dirty, Candy Ultra Lounge, Whiskey, Mr. Jolly’s and The Barrel Room Dueling Piano Bar, along with Ron Newman and owner of Sharkeez Nightclubs as they answer operator questions, solve problems and identify opportunities for you and other operators. This is a "don't miss" panel!
Click here to learn more about the Marketing & Promotions track at the 2011 Nightclub & Bar Show.