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March 30, 2011

NSM Music



FEATURED PROMOTIONS
Making the Most of March Madness at Reserve 101 
by Alissa Ponchione
Reserve 101 is tapping into March Madness with its "Game Winning Shots" brackets to attract basketball fans coming to Houston for the Final Four.
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PROMO PROS
Making Point-of-Sale Materials Actually SELL! 
by Mark Vidano
They’re called point-of-sale (POS) materials for a reason: They play a key role in selling the products or programs your bar or club is showcasing. Here are seven ways to make your bar or club POS materials do their jobs correctly.
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PARTNER PROGRAMS
Glenfiddich Rolls Out the "Cask of Dreams" 
Glenfiddich announced the launch of Glenfiddich Cask of Dreams – a campaign designed to inspire people across the nation to pursue and achieve their dreams.
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MillerCoors and River Network Announce Grants to Watershed Conservation Organizations
MillerCoors and River Network, a national non-profit focused on water quality, announced the recipients of more than $50,000 in grants to be used toward watershed protection and quality.
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Jim Beam Partners With 10 Esteemed Artists to Offer Exclusive Downloads Recorded at Live Concerts 
Jim Beam announced "Live Music Series" – a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success.
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HOT PRODUCTS
Christian Lacroix and Chivas Regal Collaboration Revealed in 18 Year Old Scotch Whisky 
Christian Lacroix and Chivas Regal joined forces in an exclusive partnership to unveil Chivas 18 Year Old by Christian Lacroix, a superbly blended Scotch whisky.
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“Green Technology” Offers Point-of-Sale Solutions 
One of the latest innovations in POS marketing is a bio-luminescent technology that allows logos, signage, posters, artwork and displays to light up, flash and even give the appearance of animation.
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Nicholas Enterprises Introduces Cotton Candy Liqueur 
Nicholas Enterprises introduces a new and unique liqueur imported from France called Cotton Candy Liqueur.
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