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February 29, 2012
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FEATURED PROMOTIONS
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Take Me Out to the Ballgame
Baseball season is right around the corner, and bars such as The Post Sports Bar & Grill in St. Louis are creating fantasy drafts, shot giveaways and daily specials to attract patrons.
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That’s (March) Madness
At The G.R.E.A.T Grille Group's four sports bar locations, the March Madness tournament takes on a whole new life, especially when $10,000 is at stake.
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PROMO PROS
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5 Tips for a Home Run Baseball Promotion
Dirk Smith, president of Sports Destination Network, formerly the travel director of the San Francisco Giants, knows a few things about what makes a successful baseball promotion. Here are a few of his sure-fire tips:
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DELICIOUS DRINK PROMOS
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The Whiskey Trail
Whether served neat, on the rocks or mixed with bitters or simple syrup, bourbon’s sweet and smoky taste enhances any cocktail. Having a few creative bourbon cocktails on your menu can make the blandest night vibrant.
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HOT PRODUCTS
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Knappogue Castle Launches Twin Wood Sequel
Knappogue Castle, producer of a super-premium line of single malt Irish whiskies, announces the release of its Twin Wood 17 Year-Old Single Malt Irish Whiskey. This limited edition is the second offering of Twin Wood, a whiskey aged in two types of wood, bourbon barrels and sherry casks.
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The Skinny on Mike's Lite Hard Lemonade
A naturally sweetened, flavored malt beverage, Mike's Lite Hard Lemonade is a refreshing alternative to the everyday lite beer. Gluten-free, the beverage is available in two flavors: lemonade and cranberry lemonade.
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