The Luck of the Irish
McGillin's in Philadelphia has been around for more than a century. Its St. Patrick's Day celebration has been around just as long, boasting a day of all things Irish that draws crowds of more than 1,500 through its doors.
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PROMO PROS
5 Tips on Scoring with Gaming Systems
Many bar owners opt to have gaming systems or jukeboxes in their establishment with hopes that it will add extra revenue to their bottom line. Here are a few tips to help owners use their machines to differentiate their businesses from the competition.
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DELICIOUS DRINK PROMOS
Going Green
On a day when everyone is Irish, your bar menu might as well be, too. Green liqueurs, absinthe, mint leaves and even the requisite Irish whiskey will make St. Patrick’s Day one for the ages.
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Plymouth Gin Introduces New Bottle Design
Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, is introducing a new look for Plymouth Gin, to reflect its super-premium quality and rich heritage dating back to 1793.
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Shock Top Hops Up Portfolio with Wheat IPA
The newest full-time addition to the Shock Top family, Shock Top Wheat IPA is a unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale (IPA).
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