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Profitable Promotions

Take Me Out to the Ballgame

February 29, 2012 By: Alissa Ponchione

Baseball Promotions at The Post Sports Bar & Grill in St. Louis


When spring begins to appear, some people get excited for the start of warmer weather, while others’ minds go to one place: baseball season.

Major League Baseball teams are gearing up for a long season ahead, hoping to win the coveted World Series trophy, while bar owners are priming for game time with fun, winning promotions.

“We do a big opening day party,” explains Adrian Glass, general manager of The Post Sports Bar & Grill in St. Louis.

And that means something for the St. Louis Cardinals-loving bar. After seeing their team win the World Series last year, the bar and its fanatic following are looking forward to a new season of cheering on their championship team.

The Post

The Post Sports Bar & Grill in St. Louis finds success with baseball promotions.


The Post is approximately 15 minutes from Metropolitan Stadium, so fans who can’t make opening day are welcome to tailgate at the bar, which offers $3.50 domestic 22-ounce beers and $5 nachos, plus a ticket giveaway to a big series game, such as the Philadelphia Phillies vs. the Cardinals.

Throughout baseball season, Glass and his team run promotions during the games, such as ticket giveaways to big rivalry games and daily promotions based on present and former players.

“If Lance Berkman hits a homerun, we’ll buy the entire bar a round of shots. It used to be Pujols,” Glass laments. Conversely, former player Albert Pujols, who recently signed with the Anaheim Angels, is in the bar’s crosshairs. “Any double play Albert Pujols hits into, we’ll buy the bar a round of Red Bird shots,” Glass says. Cardinals pride obviously runs deep.

Because baseball season is long, Glass knows it’s the promotions that keep guests coming in to see the games. “You see more people come in during The Post 2the playoffs — that’s when we’ll see more people. In the spring and summer and early fall, it could bring in five or six extra tables,” he says.

“It’s not a significant difference on a day-to-day basis, unless they’re playing the (Chicago) Cubs, then people like to party for that,” he jokes.

Leading up to the opening day party at The Post, Glass also hosts fantasy baseball draft parties. Glass sets up an electronic draft board, which also is available on the bar’s website. Leagues, consisting of 12 patrons each, are created by patrons or randomly set up by Glass and his team. Web cams also are set up for remote players who can’t make it to the live draft. The overall winner gets a trip to Las Vegas or tickets to professional hockey team St. Louis Blues games, and their team's name is engraved on a trophy that will sit at the bar until the following season.

“We’re looking at ways to make this fun for our customers,” Glass says, noting that during baseball season, it’s hard to hold big promotions that “go unseen because patrons may not care about the game.” But, he says, people that do come in enjoy the games and the experience.

“The bar is doing its best to reach out to customers. The shot special, the giveaways — any given Cardinals game, there’s a decent chance that we’re going to give you something free.”

“In St. Louis, (The Post) is a destination spot. If you’re not going downtown, we’re going to be the best spot to watch the games,” Glass says. 


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