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Profitable Promotions

Super Bowl's Super Parties

January 26, 2011 By: Alissa Ponchione


It’s nearly here - The Super Bowl - undoubtedly the biggest sports day of the year, and one of the biggest profit-building days for your bar or club. And now that we know that the Pittsburgh Steelers and Green Bay Packers will be fighting it out on the gridiron for the ultimate prize in football supremacy, you can kick your promotion planning into high gear. This is the perfect opportunity for you to get people in your bar, from the true pigskin fans to the ones who want to watch the commercials to the people that want to hang out with friends. If you're still creating your game plan, take a look at these promotions for ideas to add to the raucous atmosphere, furor and excitement at your Super Bowl party.

At Rockhouse Bar and Nightclub in Las Vegas, expect game day to be a huge event. Leading up to the Super Bowl, Rockhouse offered 2 for 1 Bud Light bottles all day and $3 drafts during games, but they’re upping the ante on Super Sunday, with a $100 open bar or for $25 more you can include an all you can eat buffet to the mix. www.therockhousebar.com.

Rockhouse Bar and Nightclub


The Happ InnThe bar and heated patio will be open The Happ Inn Bar and Grill in Northfield, Ill., on Super Bowl Sunday, with the the big game playing on all their flat screen TVs. Enjoy Stiegl beer for $3 on draft, as well as complimentary guacamole, chips and salsa through halftime. However, if you want to stay in, The Happ Inn is offering carry out meals of its guacamole, wings and ribs from anywhere between $10 to $40, based on your order. www.thehappinn.com.


If you’re looking for something a little high end while you root on the Packers or the Steelers, then check out The Cosmopolitan Las Vegas. Gourmet versions of football foods, as well as handcrafted signature cocktails made by top mixologists will be available to football fans looking to class it up. www.cosmopolitanlasvegas.com.


In Chicago, DMK Burger Bar is presenting the big game with bottomless mugs of craft beer for $25, and $60 for whiskey bottle service. Expect football-themed food, too, such as bacon popcorn. www.dmkburgerbar.com.


At The Soiled Dove Underground in Denver, Super Bowl Sunday is no joke. Patrons will get an all you can eat and drink specials as well as a chance to win prizes after each quarter of game play. Seats are going fast, but with two private rooms that each hold 16 people, you can make this day a fun, intimate party for you and your friends. Tickets are $40 a person. www.tavernhg.com/soiled_dove.


Rappers Drake, Lil’ Wayne and the Super Bowl? It doesn’t get much better than that, and people attending Escapade 2009 nightclub's Super Bowl party in Dallas will get to experience all of it. On Feb 4., Drake will take the stage with Lil’ Wayne following the next night, which will all culminate in the official Young Money Takeover party featuring both Drake and Lil' Wayne on Super Bowl Sunday. Tickets are still available.


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