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Korbel Uses Facebook to Fight Breast Cancer Awareness

October 6, 2010


GUERNEVILLE (RUSSIAN RIVER VALLEY), CA, September 17, 2010 - October is Breast Cancer Awareness Month and Korbel Champagne Cellars has launched some wonderful initiatives through its new Toast Life Foundation to help fund breast cancer education and enhance breast cancer screening access - powerful tools in the fight against this life-threatening disease, the second most prevalent cancer among women. The initiatives provide Korbel fans, friends and consumers the opportunity to "Toast Life" as they help women get the facts, take the initiative and discover their power to battle breast cancer.

Korbel Champagne Cellars will donate one dollar to the Toast Life Foundation for every person who becomes a new fan of Korbel on Facebook, www.facebook.com/korbel, through the end of October. Also, for anyone who joins the breast cancer cause by donating to the National Breast Cancer Foundation on Facebook Causes through the end of the year, Korbel will match that donation up to $10,000. Korbel fans and friends can join the cause by visiting http://www.causes.com/korbel or the Korbel Champagne Cellars website, www.korbel.com.

The National Breast Cancer Foundation (NBCF) is a non-profit organization committed to spreading knowledge and fostering hope in the fight against breast cancer. By increasing breast cancer awareness, funding free mammograms for women who could otherwise not afford them, providing patient support and aiding research programs in leading facilities across the country, the NBCF is saving lives and creating a brighter future.

Established in 1882, Korbel Champagne Cellars produces the United States' most popular méthode champenoise champagne. Owned and managed by the Heck family since 1954, Korbel currently makes eleven California champagnes and a small amount of still wine. In a separate facility, Korbel also produces one of the country's most respected brandies.


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