As social media becomes more pervasive, understanding how to use it to your benefit is imperative. Pinterest, one of the fastest growing social... more >>

As a bar and nightclub owner, there is nothing more daunting than the social-media space. But it’s not about juggling the sites as much as it is... more >>

There's no way to hide from the ubiquity of social networking. Before getting involved in social-media sites, implement a strategy that will make... more >>

One thing people like to do as much as update their social media account is sip on cocktails. But what if these two worlds melded together? That’s... more >>

Maria Miranda of Miranda Creative gives five tips every owner and operator should implement as they enter the growing technological world. more >>

Social media is a great tool, but it shouldn’t be your sole means of reaching out to your clientele. In fact, your marketing plan must be as... more >>

32º Luxe Lounge's Barry Gutin and Matt Newberg of MeepMe, a chat platform that promotes anonymous flirting via texting, host weekly events, creating... more >>

By hiring a public relations firm, you will be able to focus your time and energy on creating a well-oiled, profitable machine while your publicist... more >>

From Facebook to QR codes to personalized messaging, next level social media can drive drink sales on-premise. more >>

Using social media strategically can make your promotion a success. How do you actually get results? Here’s how to attract traffic for your next... more >>

Expectations are running high for Shaker, a startup which is hoping to mix up the online social scene with the opening of Club 53 tomorrow. At Club... more >>

Clubdango was born out of the idea to create the world’s largest directory of socially active nightclubs, dayclubs, bars and lounges, updating... more >>

In partnership with BeMyDD, a designated-driver and personal-driving service, Korbel is giving consumers a chance to win a personal chauffer for the... more >>

Malibu and its digital creative agency Isobar are extending that summer feeling all year round with a new Facebook game application, Beach Club. more >>

October is Breast Cancer Awareness Month and Korbel Champagne Cellars uses its Toast Life Foundation to help fund breast cancer education and enhance... more >>

Jameson is offering on-premise sampling events that invite patrons to enjoy Jameson Irish Whiskey while engaging in Jameson’s ‘Truth or... more >>

Heineken's on-premise program combines social and digital media outreach, consumer sweepstakes and soccer-themed POS elements to engage consumers... more >>

New premium Japanese shochu gains traction with expanded distribution. more >>

This is the year that you must differentiate from your competitors through pictures and video content. Many have asked “how long should a video... more >>

By interviewing 1,064 consumers as well as 425 restaurant owners and operators earlier this year the National Restaurant Association and LivingSocial... more >>

Do you find it difficult to post quality content on Facebook or Twitter? Whether you delegate postings or do it yourself, quality and timely social... more >>

Should bar, nightclub and restaurant owners and operators begin using this new social-media channel called Pinterest? It’s too early to tell, but... more >>

Online marketing is based on objectives, strategies and tactics. Knowing these tactics and how things are put together are instrumental for your... more >>

To make social media work for your business, be willing to put your “personality” and brand out there. In the social-media world, this is called... more >>

With more than 10 million users, FourSquare may be the most-used social network, behind Facebook and Twitter. Therefore, you most likely serve guests... more >>