Hotel California Tequila Launches Designer Surfboard PromotionSeptember 28, 2010
(Glastonbury, CT) Ultra-Premium Hotel California Tequila has partnered with world renowned California surf board designer, Mike Walker to create a customized Hotel California Tequila surfboard. This joint venture will be utilized in event marketing and on and off premise promotions.
All the boards built for Hotel California Tequila are what is called “post modern” in Design,” fusing classic colors, resin tints, glass finishes with the Hotel California Tequila logo. President Brian Whitney said, “ We intend to use these surf boards for select events, promotions and incentives for key on premise accounts. It’s an extension of the legend and part of the lifestyle behind the brand. “
Event marketing will start in California in October. For more information go to www.hotelcaliforniatequila.com.