November 24, 2010


FEATURED PROMOTIONS
Thanksgiving Treats for any Feast 
by Alissa Ponchione
Thanksgiving is quickly approaching, and with everyone clamoring for turkey and cranberry sauce, you have the opportunity to give your patrons something different to look forward to —Thanksgiving cocktails.

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PROMO PROS
Creating an Effective Brainstorm Session 
by Annie Akin
In fact, both expertise and creativity – combined with a good mix of information – is what builds the perfect breeding ground for a successful promotion. But how do you set the stage for effective brainstorming?

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TAFFER'S TIPS
Cater to the Crowds 
by Jon Taffer
How can you attract a new crowd? Why not try specialty nights? This one can be tricky, but if you pull it off, it can be enormously profitable.

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PARTNER PROGRAMS
Hotel California with On-Premise Promotion with On the Border 

Ultra-premium and award-winning Hotel California Tequila is partnering with Brinker’s On the Border Mexican Restaurant with a multi-unit promotion that will run in November through January in the San Diego area.

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Food and Beverage Industry Gives Back for the Holidays 
by Alissa Ponchione
For the second year, Beam Global Spirits & Wine Inc., with the help of 27 sponsors, is giving back with its “Holiday Meals for Military Families” charity program.

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HOT PRODUCTS
Limited Edition Rum, New Wine Varietals and Beer Bottle Lighting 
by Nightclub and Bar
Product news and information on: Sailor Jerry Rum, Valley of the Moon Chardonnay and Zinfandel, and Meyda Lighting Custom Beer Bottle Chandeliers.

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