November 17, 2010


FEATURED PROMOTIONS
Ideas from 2010 to Ring in 2011 
by Emily Hanna Mayock
There's only six weeks left till New Year's Eve. What do you have planned? We’ve compiled some of our favorite events from NYE 2010 that may spark your creativity — and your sales.

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Wonderful Winter Cocktails 
by Alissa Ponchione
Whiskey, brandy and hot and cold drinks alike will add that extra seasonal spice to your already-interesting menu, evoking a sense of a winter wonderland at your establishment.

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PROMO PROS
Successful Tastings Take Planning 
by Steve Raye
Hand-selling is one of the most effective ways to get a product off the backbar and over to your guests — that’s where well-planned, marketing promotions come into play.

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TAFFER'S TIPS
Raising Funds for Charity Can Drive Traffic 
by Jon Taffer
Charities are always looking for ways to raise money, and you can benefit at the same time. Here's what you need to know to make it work for the community and your bar.

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HOT PRODUCTS
Artisanal Vodka, Original Moonshine and DJ Headphones 
by Nightclub and Bar
Product news and information on: Moon Mountain Vodka, Original Moonshine and Pioneer Headphones.

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600 Superior Avenue East, Suite 1100 - Cleveland, OH 44114

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