December 15, 2010


Promotional Calendar

FEATURED PROMOTIONS
Fun Holiday Parties and Event Promotions 
by Alissa Ponchione
When it comes to throwing an event during the most wonderful time of the year, anything goes. But in case you need some ideas, check out what these bars and clubs are doing to celebrate the holidays and ring in the New Year.

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PROMO PROS
Promote Responsibility this Holiday Season 
by Adam Chafetz
As we prepare for the holiday rush this year, let's not forget that we want to keep our guests safe and prevent overservice.

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TAFFER'S TIPS
Holiday Parties for Hospitality Industry Pros 
by Jon Taffer
The holidays are a crazy time for those in the hospitality industry, so how about throwing a holiday party for those in the business, showing them that they’re appreciated?

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PARTNER PROGRAMS
Buckcherry to Headline the 2011 Jägermeister Music Tour 

Jägermeister, the brand known for decades of involvement with rock bands, continues to own the concert circuit with the 2011 Jägermeister Music Tour featuring Buckcherry.

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Corona Partners With V Foundation For Cancer Research  

Crown Imports today announced a partnership between Corona and The V Foundation to help the organization raise money to beat cancer.

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Heineken Partners with DJ4Life Academy to Offer DJ Classes in Spanish 

As part of the Heineken MezclaSonic music series, Heineken is directing its $10,000 Green Ribbon grant to DJ4LIFE Academy for a limited series of DJ classes to be taught in Spanish.

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HOT PRODUCTS
The Hammer Family Distilleries Introduces Grape Liquer and Dulce Suenos 

The Hammer Family Distilleries is rolling out their two new beverages – Grape Liquer and Dulces Suenos.

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Full Sail Brewing Releases New Brewmaster Reserve Beer 

Full Sail Brewing Company will release Bump in the Night, the first and newest beer in their 2011 Brewmaster Reserve line up.

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Martin Professional Introduces the Tripix Wash 

Martin Professional announces the latest addition to its very popular Tripix Range of products – the Tripix Wash.

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