Pier 13 Puts the "P" in Perfect PromotionsApril 1, 2014 By: Angela Bonnici
When your season is limited to making profits in good weather ONLY, you MUST get pretty creative with your promotions. Pier 13 Boating Club, Hoboken NJ’s latest spring and summer gold mine, which features food and beer trucks, an impeccable view of the Manhattan skyline and lots of benches, beach chairs and grass, has truly mastered the mentality that there’s something for everyone. On any given Saturday in the spring or summer, you will see young professionals with dogs in hand, new parents with babes in strollers, college kids with shades and Sperry’s all craving the same thing – sun, skyline and something to sip on. With all of these patrons in mind, here’s how Pier 13 takes advantage of their short season to ensure a good time is had by all:
FOR THE PARTY GAL AND SPORTS FANATIC:
For those who can’t let go of Sunday Fundays when football season looms in the distance, Pier 13 offers them a chance to cool off from the heat with their Super Soaker Sundays water gun fights. Those who bring their own watergun receive 10% off of their bill.
FOR THE NEW PARENT:
BYOB at Pier 13 means “bring your own baby” and sip on these delectable delights in a fun beach pail that allows new moms and dads to relax in the rays and go home with a new toy for their newborn.
$5 Blackthorn Apple Cider, $20 Bottles of Watermelon Punch or Spiked Peach Arnold Palmer.
FOR THE FRATTY CROWD:
For all those college interns living it up in the city all summer long, Pier 13 knows where their head’s at. Saturday means “Get Lei'd Luau Party” day, serving Hurricane and Rum Runner bottle specials for $20.
FOR THE DO-GOODER AND DOG LOVER:
Pier 13 shows they know their customers well with its season-long Dog Adoption Fundraiser. With donations accepted at the bar, patrons can eat, drink and adopt a pup all at the same time. Philanthropy and puppy love in Hoboken? It’s a no brainer!
FOR THE DEAL SEEKER:
Inspired by the retail industry’s end of season marketing tactics, where huge clearances and close-out deals are plentiful, Pier 13 takes this publicity stunt to the bar business. Smart, simple and successful, the bar wraps up its season with $4 drinks and beers all day and night to say “thanks” and “see you next year” to every type of customer – the cheap, the loyal, the thirsty and everyone in between!