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Stoli Says Go F(an) Yourself

May 31, 2011


NEW YORK -- Stolichnaya vodka launches "Go F Yourself," short for Go Fan Yourself (GFY), an all-new, groundbreaking Facebook application that allows consumers to create Facebook fan pages for their alter egos. An extension of the brand's popular "Would You Have a Drink With You" ad campaign, which Stoli launched last year with Stoli Originals Hugh Hefner, Julia Stiles and Biz Stone, Go Fan Yourself invites users (age 25 and older) to create, showcase and rule the web with their own party crashing, red carpet strutting, stunt double selves – their inner party animal.

One part "Mad Libs," one part "Minority Report," Go Fan Yourself allows Stoli Originals of all stripes to step out of character to explore other facets of their personalities - with entertaining results.

"With the Go Fan Yourself app, Stoli gives Facebook users from around the world a fun and entertaining platform to express their creativity and inspire one another," says Jaime Gorman, Stoli Brand Manager. "This first of its kind application re-affirms Stoli as a true pioneer within the spirits category while simultaneously establishing the brand within the digital space."

Through a variety of playful interactive questions and games, users will be taken through the process of creating and uncovering their alter egos. Stoli asks questions such as, "Signature Dance Move: The music is bumping, the crowd is hot, you spot a small clearing in the middle of the dance floor and decide to go for it. It's your moment to shine and the dance move you go with is: A) The side to side shuffle B) The disco finger C) The moonwalk D) "Make it Clap" E) The robot F) Harlem Shake G) Pop and Lock H) I would never do that. I) I don't dance." The end result? A new virtual identity. Jane Doe, staid Librarian living with her parents by day is transformed into Jane "The Bombshell" Doe, lead singer in a punk rock band and a total bad-ass by night (we always knew you had it in you, Jane).

As Jane's alter ego fan base grows (and why wouldn't it?) and Stoli rolls out new features to the GFY application, Doppelganger Jane begins to take on a life of her own, suggesting cocktails on her fan's news feeds, writing wall posts and reporting back on her many misadventures. And over time, her alter ego grows as additional content is created around her unique life.

Throughout Stoli's more than 1,200 managed bar nights, consumers will have the opportunity to sign-up for GFY via Stoli brand ambassadors with interactive iPads. GFY will also be supported with a targeted online advertising campaign featuring high impact "Go Fan Yourself" flash display and banner ads on websites including Facebook, Socialvibe.com, Blackbook.com and Flavorpill.com.

For additional information on the Stoli Go Fan Yourself application, visit www.facebook.com/Stoli.


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