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George Killian’s Irish Red Raises a Pint and the Stakes This St. Patrick’s Day

February 22, 2011


CHICAGO (Feb. 23, 2011) – To celebrate its Irish roots this St. Patrick’s Day, George Killian’s Irish Red is giving beer drinkers a chance to win a trip to the birthplace of the famous red lager. The popular pub beer invites legal-drinking-age consumers to raise a glass and take a shot at winning one of five trips to Ireland, where they’ll have a chance to enjoy a beer with Killian Lett, the great-great-great-great grandson of the beer’s creator, and other members of his family in their favorite pub.

“I had the opportunity to experience my first St. Patrick’s Day in America last March, and now I’m thrilled to be able to introduce our hometown to the lucky winners,” said 26-year-old Killian Lett. “My family is looking forward to showing beer drinkers how to have an authentic St. Patrick’s Day in the true spirit of George Killian’s Irish Red.”

Those ages 21 and up (void in CA) can enter the sweepstakes now through March 31 with an official entry code featured on specially marked packaging or a keyword on other promotional materials. They can use the entry code to enter at www.GeorgeKillians.com, and five winners will be awarded trips for two.

In addition to the sweepstakes for the trips to Ireland, Killian will return to the states this March to help introduce a series of pub rules to fully authenticate the holiday. The rules, which highlight the traditions and etiquette of the pub culture, so pivotal to everyday Irish life, will remind beer drinkers how to live the Irish pub culture now and beyond the St Patrick’s holiday. Fans can follow the brand and learn more at www.Facebook.com/GeorgeKillians.

For complete rules and details on how to enter, visit www.GeorgeKillians.com.


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